Case Protection Market Research Survey
Please take a few minutes to fill out this research survey
Gender
Male
Female
Age
0 - 17
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or more
Do you currently use a case on your mobile phone?
Yes
No
What purpose did you buy your mobile phone case for? (Multiple answers allowed)
Fashion
Impact Protection
Water Proofing
Audio Enhancement
Built-in ScreenGuard
Additional Storage
Where did you buy your mobile phone case from?
Kiosk
Electronics Store
Mobile Phone Store
Super Store
Boutique
Where would you normally shop for a mobile phone case?
Kiosk
Electronics Store
Mobile Phone Store
Super Store
Boutique
What would you pay for a rugged mobile phone protective case?
$25 - $35
$35 - $45
$45 - $55
$55 - $65
$65 - $75
What would you pay for a waterproof mobile phone case?
$25 - $35
$35 - $45
$45 - $55
$55 - $65
$65 - $75
What would you pay for a fashion mobile phone case?
$5 - $10
$10 - $20
$20 - $30
$30 - $40
What would you pay for a Leather wallet mobile phone case?
$25 - $35
$35 - $45
$45 - $55
$55 - $65
What would you pay for a mobile phone case that included charging/battery?
$35 - $45
$45 - $55
$55 - $65
$65 - $75
What is your preferred mobile phone case style?
Folio Flip
Back Shell
Rugged
Wallet
Slimline
Do you choose your mobile phone case for protection first or fashion?
Protection
Fashion
Do you change your case to suit your:
Mood
Outfit
Activity
Environment
Do you consider your lifestyle or price first when buying a mobile phone case?
Lifestyle
Price
How many mobile phone cases do you own?
1
2
3
4
5
More than 5
How many mobile phone cases do you buy in a year?
1
2
3
4
5
More than 5
Do you prefer thin or thick mobile phone cases?
Thin
Thick
Does your mobile phone case include inbuilt screen protection?
Yes
No
When you bought your mobile phone case did you get a free gift with it?
Yes
No
Did the free gift influence your purchase?
Yes
No
How important is packaging when selecting a mobile phone case?
Irrelevant
Low
Medium
High
Must be environmentally friendly
Are you prepared to pay more for a mobile phone case in premium packaging?
Yes
No
Do you read all the information that is written on the mobile phone case packaging in full before making a purchase?
Yes
No
What is the most important information that can assist you when buying a mobile phone case?
Warranty
Country of Origin
Construction Material
Key Features
Product Description
Does the warranty influence your mobile phone case purchase decision?
Yes
No
Does the colour of the packaging influence your mobile phone case buying decision?
Yes
No
Do you use QR codes on packaging to research the mobile phone case?
Yes
No
Do technical names /part numbers distract you from a mobile phone case purchase?
Yes
No
Do you prefer to see the case through the packaging or an image of the case on the front of the packaging?
Actual Case
Photo
Submit
Should be Empty: