• Your Details

  • Type of Service

  • Project Name

  • Project URL

  • Design Source

  • WordPress Theme

  • How Many Pages Will Be On The Site?

  • Content

  • Functionality and Plugins


  • Overview of the Project

  • Would you like us to call you to discuss work flow, communication process, expectations, cost and time lines?

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  • Design Type

  • Reference Designs that you like

  • Fonts

  • Colors

  • Describe briefly what your company does and the products and services you offer?

  • How long have you been in business?

  • What products and or services generate most of your company's revenue?

  • What is the geographic scope of your company?

  • Who are your major competitors?

  • What distinguishes your products and services from your competitors?

  • How familiar is your company with Website optimization?

  • What is your company’s present page ranking on Google, Yahoo, and Bing?

  • What keywords would potential clients use to find your products, services, or organization using search engines?

  • What is your Agency's budget for SEO?

  • What is your target monthly budget to spend in Paid Search?

  • What do you want to get out of your advertising?

  • What is the value of each of these actions?

  • How many of these actions are you looking for each month?

  • Where should your ads run / What is the target location?

  • When should your ads run?(24 hours a day)

  • What Languages?

  • What are your most important products/services that you will be advertising?

  • What is your approximate margin on the products or products/services?

  • Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?

  • What are the features/benefits of buying these products?

  • Have you developed a persona/avatar of your ideal customer?

  • Which of these goals best describes your approach to advertising?

  • How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased?

  • How frequently do you want to be updated with account results?

  • Have you ever advertised with Google Ads before?

  • Are you aware of any keywords related to your products/services that draw in customers?

  • Are there any keywords we should avoid in our campaigns?

  • Are there any trademarks, copyrights or other information we should know about when writing ads?

  • List your top 3-5 competitors and their websites here

  • Who will be paying for your ads?

  • Who should we be contacting with questions/concerns about your Google Ads Account?

  • Who do we talk to about getting updates to your website?

  • Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?

  • Facebook Fan Page URL

  • Do you currently have an ads account set up in the Facebook business manager? (business.facebook.com)

  • What is the Email address you use to log into Facebook with?

  • What are your goals for Facebook advertising? (Check any that apply)


  • Which of the following placements are you interested in running ads?

  • What is your target monthly budget for Facebook ads?

  • If you have landing pages already, enter any URL's for pages that you would like to send traffic to from Facebook ads

  • Do you have any daily, weekly or monthly goals you want to achieve with Facebook or Instagram ads?

  • Website URL

  • Brief company description

  • What is your target customer like?

  • Do you have a target cost to acquire a new customer?

  • 3 - 5 competitors

  • What makes your company better than your competitors?

  • Which forms of Marketing & Advertising are you currently using?


  • Where should your ads run / What is the target location?

  • When should your ads run?(24 hours a day)

  • What Languages?

  • Any additional beneficial information

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