Client Atelier form Responsive

To get the best out of the L’Atelier session, please complete the following creative and campaign briefing document
Client Request
Your email address
Advertiser
Brand
Campaign Name
Creative Name
Client participants and job titles
Within which of the following areas do you feel the campaign objectives and KPIs best fit:
KPI
In View TimeVideo Completed viewEngagement within the unitCTR
Objective
Awareness - A creative that improve branding - (video and display)Consideration - A creative that improve engagement within the unit - (video, display and custom)Conversion - A creative that improve visit on site - (CPC and True Visits campaignsFull Funnel - Embodies all above objectives
Creative briefing
Campaign Creative
Objectives
Opportunity or Challenge of the Campaign
Media Strategy
Assets
Rather than sending all the assets that are available, send the ones that should be used for the specific execution. This will expedite the turnaround
• Layered PSDs (.indd and .ai also accepted)
• Logos (.eps/.ai for vector formats; .png in high quality with transparent background
• Fonts (preferably in .otf, but we work with .ttf too)
• Clean videos, social media videos, etc.: .mov or .mp4; 16:9, 1:1, 9:16 ratio; preferred: 15 second video for Landscape or Square; preferred: 06 second video for Vertical
• Taglines that stand for the positioning of the Brand - Brand guidelines, a simplified version of it (things like the digital logo usage, digital color palette (RGB or hex),
examples of existing digital executions, font usage, etc.)
Should be Empty: