Dynamic Reporting Briefing Form
Client:
*
Client Code
*
Office:
*
e.g. London, Edinburgh, Manchester, Leeds
Office:
*
London
Edinburgh
Manchester
Leeds
Newcastle
International
Desired Reporting Deadline
*
-
Month
-
Day
Year
Date
Frequency
Weekly (Please discuss before briefing)
Bi-Weekly (Please discuss before briefing)
Monthly
Other
Has this client received reporting before?
*
Yes
No
Other
Date of last report
*
-
Month
-
Day
Year
Date
Feedback from last report:
*
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Campaign Information
Business Goal
*
Why have they activated Dynamic? Scale? Flexibility? Speed? What are they looking to achieve?
KPI
How are they measuring success?
KPI
*
Clicks
Conversions
CPA (Cost per Acquisition)
Engagements (Form downloads, Email signups)
Viewability
Other
What type of insight is the client interested in?
Imagery? Audience performance? Location? Copy tests?
What type of insight is the client interested in?
Imagery
Audience performance
Location
Tests
Product Performance
Promos
Other
What other channels are they running?
Social, PPC, etc
What other channels are they running?
Paid Social
OOH
AV
Print
PPC
Affiliate
SEO
Other
Campaign Live Date
*
-
Month
-
Day
Year
Date
Frequency of client meetings
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Report Brief
Reporting Format
*
Raw data (sent directly)
Cleaned, pivoted data
Pivoted data with insights
Bespoke deck (Please discuss before briefing)
Presto deck with insights
Other
Date Range
What should the report focus on?
Do you require A/B test results to be reported on?
Yes
No
Please give detail on A/B tests.
Were there any special promos or campaigns?
Yes
No
Other
Please give detail on promos or campaigns.
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Campaign Manager Details
CM Account
*
Edinburgh, Leeds, Manchester etc.
CM Advertiser
*
CM Campaign
*
CM Conversion Point(s) (if applicable)
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Your details
Your Name
First Name
Last Name
Email
*
example@example.com
Submit
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