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Listing Lead- Step By Step Guide
Listing Lead- Step By Step Guide
Do you have a real listing lead? First, we must ask these 3 questions:
Listing Process
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    at least the state, area or general idea....
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    or a time frame they would like to sell by?
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    If your seller does not have to sell, doesnt really know where they want to go, nor has a timeline to be there, they are not ready. You need to continue to follow up and wait for those three things to develop.

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    Make sure to write down answers and connect. If you have not, click no to download script.
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    Click here to download the prequalify script

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    Step 1. Preview the property. Take notes on the homes features and make sure you can tell the "story" of the home.

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    Step 2. While on the preview, review and leave the 11 questions hand out and the sample SPA. If you don't have those, follow the links below:

    11 questions

    Sample SPA

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    Step 4. Send them a link to http://www.c21myway.com/pages/c21be3 and let them know that watching this 6 min video will save them time.

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    Step 5. Start a dotloop listing file with all of the information filled in except the for the listing price!

    If you need help with dotloop click here to get a database of our trainings on it:

    https://c21be.tv/category/dotloop/

    You will log in using your C21be.com email log in info.

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    Step 6. Share the dotloop to sellers email for review prior to your listing appointment.

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    Step 7. Reherse and then perform the "listing/positioning" presentation so you are ready to do it when you meet with the seller.

    Here is the listing presentation script:

    https://cdn.shopify.com/s/files/1/0062/2785/3427/files/listingpresentationscript.pdf?4108

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    Step 8. Explain the benefits of signing the adendum for Certified Pre-Loved Marketing which includes:

    Pre-inspections, title search, insurance quotes, survey, and mortgage info.

    This removes a large percentage of questions/doubts that a potential buyer will have, and may reflect in the offer they make. Following this process eliminates that.

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    Step 9. Explain Global Home Warranty to the seller and ask them to sign the coverage paperwork.

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    Step 10. Have the seller sign the exclusive right of sale agreement either in person or via dotloop.

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    Step 11. Request 2 house keys from the seller and ask if they have any special instructions/requests when showing the home.

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    Step 12. Provide the seller a list of items to considering during the going live period.

    Touch up spots

    Decluttering rooms

    Painting

    Staging

    etc.

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    Step 13. Hire a photographer to take professional photos. Share the photos with the client and have them help select the best ones to showcase the property. Let them be part of the process unless they don't want to be.

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    Step 14. Ask the seller what appliances and items are staying and what they would like to exclude from the sale. Ensure you add this to the MLS documents.

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    Step 15. Ask your seller if they have an HOA, Condo Association or CDD. Confirm the fees, parking requirements, and the association's contact information.

    Then contact them and request the last meeting minutes from the association(s).

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    Step 16. Determine based on codition of the property, what type of loans and financing will pass. Keep in mind:

    Cash and conventional will work on most homes.

    FHA and VA loans require better condition.

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    Step 17. Submit the Dotloop file to the listings department for MLS entry and then send all photos to Photos@c21be.com

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    Step 18. Secure a lock box and an extra key and confirm the showing instructions.

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    Step 19. Request sellers preliminary closing statement from Paramount Title

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    Step 20. Our admin staff will order your yard sign and have it installed. Once that is complete, you will need to install your sign riders and flyer box.

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    Step 21. Place sign-in sheet and buyers showcase packet in the house. This should include:

    Disclosures

    Survey

    Insurance quotes

    and mortgage flyers

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    Step 22. Market your new listing to the community.

    -Create post on social media and leverage community groups

    -Door knock the neighborhood and let them know you have just listed the home

    - Use remine and geo target the area

    - Create flyers/mailers

    -Plan and execute open houses

    etc

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    Step 23. Review the liein searches, inspection report and permit search. Resolve any outstanding issues and get a copy of the survey from the sellers.

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    Step 24. If the property is in a flood zone, request insurance quotes and elevation certificates and attach them as an attachment in the MLS.

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    Step 25. If the family is selling the property due to the death of the family member who owned the property, confirm the probate process.

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    Step 26. Communicate, communicate, communicate. Provide your sellers with a weekly update of showings and all news relating to the listing. Even if there is no news, call them to tell them that. You want to over communicate while it's listed.

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    Step 27. Continually monitor the competition for the property. Advise your client as applicable of strategic moves in price up or down based on what the competition is doing.

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    Step 29. You recieved an offer. Now what?

    Click here for a step by step guide on how to handle an offer!

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    Just put in the best email and hit submit.
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