My Assumptions
Dear {name:first},
There are a lot of factors that could impact sales and I won't have all that information unless I dug deeper into your website data and asked a lot more questions. You will have to consider these as you develop your sales funnel. Some of the things that could impact sales through your website are: search engine optimization, traffic source, product type and cost, device (mobile, tablet, or pc), platform (windows, Mac, iOS, Android, etc.), reviews, delivery options, and location. This report is based on a perfect world assuming that you have no website issues, no abandoned carts, a global customer base, and so on. I assumed that about 4.4% (the standard benchmark) of visitors would actually add an item to your cart. I also assumed that at least half of the customers who add items to your cart will actually checkout. A lot of people add items and never checkout. Lastly, the targets that I provide are estimates.