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Creating a brief
Step by step guide to creating an effective brief
12Questions
  • 1
    Make sure to specify the type of visuals you are looking for. Do you need white background photography for your catalog or website listings, or are you looking for creative CGI modeling? Perhaps you would like your products animated for your social media or website banner? Each of these hold a different price point, so it’s useful for us to be aware.
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  • 2
    Within your brief, aim to provide a succinct overview of your project, making sure to include key details like how many images or animations you require, what feelings you would like to evoke in your audience and what your budget and deadlines are.
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  • 3
    Regardless of whether you’re opting for studio photography, CGI photography or product animation, including some form of reference imagery in your brief is useful. Snapping a few shots of your products from various angles will help us get a feel for your project’s key needs.
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  • 4
    Your customer is at the heart of any project; after all, they are who this is all for! Knowing the general demographics of your audience will help us to visually communicate with them well. Consider key details like your target audience’s age and ethnic background, as well as their hobbies and interests.
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  • 5
    Equally, to produce an accurate quote and proposed timeline for you, it’s important that we know exactly how many creative, white background images or animations you are looking for.
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  • 6
    Equally, to produce an accurate quote and proposed timeline for you, it’s important that we know exactly how many creative, white background images or animations you are looking for.
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  • 7
    Including a mood board in your brief is the most effective way to help us get an accurate idea of the vision and mood you have in mind. Pinterest and Instagram are great platforms through which to bookmark your ideas. Collate the images that inspire you within your brief to help us see your ideas from your own perspective. 
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  • 8
    Your website can offer a valuable insight into what style will fit best with your brand. If your visuals are to be inserted into your current website, send us a link or screenshots, specifying where you envisage your visuals being integrated. If you are designing a brand-new website, providing us with mockups will be incredibly useful, even if it’s still a work in progress.
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  • 9
    Being transparent and informing us of your deadline immediately is very useful, and the further away that deadline is, the better. Executing a studio or CGI modeling project takes time, and it’s always best to get in touch a month or more in advance of your deadline to avoid disappointment.
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  • 10
    Specifying your budget from the outset is very worthwhile and can save a lot of hassle for you in the long run. When we are aware of how much you are looking to spend, we will be able to figure out a plan of action much quicker.
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  • 11
    Although CGI product animation is an excellent choice to captivate your audience, it generally comes at a higher cost than other types of visuals. Animating your product with 3D modeling is elaborate and time-consuming, and the complexity of your unique project will influence the price point greatly. Specifying your product animation budget from the outset is very worthwhile and can save a lot of hassle for you in the long run. When we are aware of how much you are looking to spend, we will be able to figure out a plan of action much quicker.
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  • 12
    Do you have any other type of materials, designs, logos, labels, mockup, project related files or requirements?
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  • 13
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