Citronade ID - Name Evaluation

1

What's the name we're analyzing?* This field is required.Please write your company, product, or service name.

Let's look at your name from a fresh perspective!

2

What business is it for?* This field is required.Please describe your business as briefly as possible.

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3

Is it memorable?* This field is required.Can people remember it easily?

YESNO

4

Does it metaphorically (not descriptively) evoke a distinctive brand positioning?* This field is required.A brand name should not be descriptive. It should not describe "what it is and what it does". A name should rise above the products and services that it must serve. Think of Apple. Would the company have been as powerful and famous had it been named "Computer Solutions"?

YESNO

5

What is that brand positioning that the name should evoke?* This field is required.Please describe the brand positioning and what it is UNIQUE about it.

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6

Is your brand name suggestive of this brand positioning?* This field is required.It should suggest the positioning WITHOUT clearly describing it.

YESNO

7

How does the name evoke this brand positioning.* This field is required.Please describe how the name suggests the the brand positioning you described above. If the name doesn't suggest the positioning you described, please consider changing it.

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8

Is it free-spirited and broad?* This field is required.Does it allow you to EXPAND or PIVOT and still keep the same name? (Hint: it SHOULD.)

YESNO

9

Is it remarkable?* This field is required.Does it STAND OUT from competitors' names? (Hint: it SHOULD.)

YESNO

10

Is it emotional?* This field is required.Can it create an emotional connection with your target customer? (Hint: it SHOULD.)

YESNO

11

Is it symbolic?* This field is required.It SHOULD be.

YESNO

12

What does it symbolize?* This field is required.Please describe what your name symbolizes.

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13

Does this symbolism match the positioning you described above?* This field is required.Please describe how what your name symbolizes matches the positioning you described above. If the name doesn't symbolize the described positioning, please consider other name options.

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14

Does it have cultural relevance for your target audience?* This field is required.The name should be culturally relevant for your intended target audience, not for yourself.

YESNO

15

Does it have humanity and warmth?* This field is required.Does it feel warm and approachable? (Hint: it SHOULD.)

YESNO

16

Does it have depth?* This field is required.Does it have a deeper, more profound meaning that just describing what the company does? (Hint: it SHOULD.)

YESNO

17

Is it energetic?* This field is required.Does it sound vibrant and full of life? (Hint: it SHOULD.)

YESNO

18

Is your named pronounced easily by your target audience? Does it roll off the tongue well?* This field is required.Is it easy and pleasant to pronounce? (Hint: it SHOULD.)

YESNO

19

Is it mysterious?* This field is required.Names that are mysterious can be perceived a more interesting.

YESNO

20

Is the spelling correct?* This field is required.That's a MUST! This means it should be formed of complete words with no cut vowels or consonants.

YESNO

21

Is it grandiose?* This field is required.Does it make unsubstantiated promises? (Hint: it should NOT.)

YESNO

22

Is it tame?* This field is required.Can it be perceived as dull or without personality? (Hint: it should NOT.)

YESNO

23

Is it descriptive?* This field is required.Does it descriptively explain what the product is and what it does? (Hint: it should NOT.)

YESNO

24

Does it imitate other companies (for example, ends in "fy")?* This field is required.It should NOT.

YESNO

25

Is it available to trademark in your business category and geographic location(s) of interest?* This field is required.To be able to use a name legally and without the risk of infringing on someone else's IP, the name you chose should be available for trademarking in your geographic area(s) of interest. If you don't know, it's safer to answer NO and then consult with a trademark agent. You should only settle on a name AFTER you are sure you will be able to use it legally, without infringing on someone else's IP.

YESNO

27

Finally, did you enjoy our test? :)We'd love to know if you liked how we guided you through learning more about your name then let you decide yourself whether the name you chose is suitable or not.

28

What do you think would make this test better?* This field is required.We appreciate your honest feedback. :)

Let's look at your name from a fresh perspective!