C - Catchphrase
I - Introduction
R - Rapport build
C - Come to our club
L - Let's exchange numbers
E - Enter into database
S - Safeguard
CATCHPHRASE
The key to finding a New Lead is to use a Catch Phrase. This is where your creative talent comes into full throttle! Stand out from the crowd, say something different, and create a great atmosphere! People become curious about anything that sounds and looks fun!
E.g. “Have you got your beach body ready for this summer?”
INTRODUCE
Introduce yourself, tell them where you are from and ask for their name.
E.g. “Hi, my name is David, and yours is……..?”
RAPPORT BUILD
This is where you take the time to find out all about the person using open ended questions.
E.g. “If you don’t mind me asking, have you heard of Planet Fitness?”
“Do you live or work in the local area?”
“Have you been to the club before?”
COME TO OUR CLUB
First prize is to book the appointment on the spot. Ask your New Lead if they would like to come and visit you at the club to find out more about how they can lead a happier, healthier lifestyle. Sometimes, you will arrange to make a follow up call. Make sure that they know when to expect your follow up call!
E.g. “I’d love to invite you to the club, to show you how I can help you get that beach body that you are looking for.”
LET’S EXCHANGE NUMBER
Ask them for their contact details and issue them with a voucher ( 1 week free trial ) Remember to issue the voucher on the “Lead Aggregator “. Give your details in return.
E.g“Let me issue you with a free workout voucher. This will entitle you to use our facilities free of charge for a week. It will also give you a good idea of what we have to offer you at our facilities and help you achieve your goals.
ENTER IN DIARY/DATABASE
Write your New Lead’s details in your diary in order for you not to lose your lead.
SAFEGUARD
Important to safeguard yourself, your environment and your prospect amidst a Covid-19 pandemic.