Website Content Collection Form
Please allow at least 1-2 hours to complete this form. If you have an existing website and want to copy information from that website, simply copy and paste in the appropriate field. Please complete ALL sections that pertain to your business. Several areas may have been covered during your intake consultation call, but answering these prompts puts your story in your own words. All information will be slightly modified for reader-ease and to reach targeted on-page SEO goals.
Business Basics:
Full Legal Business Name, Owner First and Last Name, and Percentage of Ownership:
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Do you have a DBA? If so, what is it?
What is your business address?
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Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
What is your business phone number?
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Please enter a valid phone number.
Primary Business Email
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This will be used for all WordPress communication, your website, contact form submissions, premium plugin renewals etc.
What are your business hours? Should this be displayed on your website?
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Do you use a tagline/slogan? If so, what is it?
Are there any other owners/partners? If so, please include their names and percentage of ownership.
When was your business established?
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What is your current website URL? If you don't have one, leave blank.
List any social media profiles you have:
Please insert the actual URL. ie; instagram.com/sproutmarketing.design
Briefly describe pain points/problems with your current website (if you have one). What do you envision when you think of your perfect website? If you have websites you like, list those and the features that you like about them.
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Be as specific and detailed as possible.
What are your company values? What is the core purpose of the business and your long-term vision? (Mission and vision statement can go here if you have one)
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What problems do you solve for your customers? What is your long-term vision for your business? What value does your service bring to your customers?
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For your CTA's (call-to-action buttons), what specific actions should users take?
ie; “Book a Consultation,” “Get a Quote”
Do you need to collect emails for marketing campaigns or newsletters?
Note, this is for business owners who have existing email marketing campaigns and need to collect emails. I do not handle your email marketing campaign setup or maintenance.
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Audience Profile
Describe your target audience/ideal customer:
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How to answer this question: Who is your target audience? Is your audience gender specific? What age group do they fall in? Where are they located? How do/will they find your business?
What is your service area?
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ie; Not just Phoenix, AZ. Instead, be specific and include neighboring cities that you provide service in such as Phoenix, Chandler, Mesa, Scottsdale and Tempe Arizona. OR, if your business primarily lives online and your focus is the West Coast, you might say "all areas of California, Oregon, Washington, Nevada and Arizona".
How do/will clients book your service? What is the booking process?
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For example - "Clients submit a form online and receive a call back" OR "clients book online using a booking widget". If you use a third-party software such as Calendly, please include any HTML widget that you need displayed and indicate where it should go (ie, footer, contact page etc).
List any places (ie, Google, Facebook) where your customers have left reviews:
List the exact URL.
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Design Preferences
Do you have a color scheme in mind? What mood/vibe should your website give off? If you have specific HEX codes, please list them all.
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What is your tone and Style Preference (formal, casual, friendly, informational, etc.)?
For images and buttons on your website, do you prefer oval-shaped, rounded edges or squared edges?
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When thinking of your color scheme, should the background of the website be dark or light?
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List any specific fonts you want to use on the website. Limit to three fonts to ensure page load times are not affected. If you don't have any, just leave blank. I will find the perfect font for your business and send a request for approval.
Note; this is not guaranteed as not all fonts are available within the Elementor builder.
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Your Website Content
When writing the content for your site, be as detailed as possible. I will use this information directly on your website, modifying content for reader-ease and to reach targeted on-page SEO goals. Just be detailed - in YOUR OWN WORDS! I will take care of the rest.
DON'T do this:
Started in 2019. Provide air conditioning and heating services. Founded by Jack Parker. We are located in Phoenix, Arizona.
DO THIS INSTEAD!
Parker & Sons Air Conditioning was founded by Jack and Faye Parker in 1974 in Phoenix, Arizona. Our first service vehicle was an old family wagon that was just big enough to carry a couple of people, some tools, and basic supplies. Back then service and projects were approved by our customers with a handshake. Trust wasn’t just a word, it was a contract. After over 40 years, Parker & Sons has evolved into one of Arizona’s oldest and largest service companies with more than 100 team members. Our services have expanded to include not only heating and cooling, but plumbing, electrical, drain cleaning, reverse osmosis, water softeners, misting systems, and indoor air quality as well. Our company goal is to make sure that Grandpa Parker’s tradition of 100% customer satisfaction lives on today. Parker & Sons is proud of our tradition of excellence serving homeowners in Phoenix and Tucson. Our mission is to continue to build long-lasting relationships with our customers through our winning spirit and commitment to 100% satisfaction… guaranteed.
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Got it!
Home Page
In a few sentences, tell me what your business is, what you do (what problem you solve) for your customers and why your business is the best at it.
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Write this in YOUR OWN WORDS! I will modify later to ensure it makes a BIG impact.
Do you want a review banner added to your website that displays happy customer reviews?
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Yes
No
Yes, but my business is new and I don't have online reviews yet (insert reviews below)
If your business doesn't have any online reviews yet but customers have emailed/texted feedback, feel free to include that below with their name, general location and star rating.
Any other specifics you need listed on the home page?
Note; services, about and contact sections are coming up next.
About Page/About Section/About the Company
If your project does not include a dedicated about page, still include information for this section. It will be modified for your "about" section and added to what you mentioned earlier.
What was your motivation for starting the company? What is your experience in your industry?
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What is it about you/your company/your background that sets you apart?
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ie, pricing, industry experience, special software/technology/processes, etc.
Have you been recognized by any magazines, TV broadcasts etc? If so, include that.
Does your business hold any licenses or special permits for your trade that should be prominently displayed?
ie, ROC license
Any other About Us/About the Company information you want to add?
Team Members
If you have any team members that you would like to feature, please include their name, job title and a short bio. If they have contact info that should be included, please ensure to include phone/email etc. Please include their photos when sending over your media .ZIP file with their name as the image title.
Products and Services
How many different products/services does your company offer/provide?
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What are your top selling services or products?
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Explain all of your services in great detail. Include pricing, packages, what each service entails and offers and how this service benefits the customer. If you provide custom services, include that also.
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Write at least 3-6 sentences about every single service you offer.
Contact Section/Contact Page
What contact information would you like listed on the contact page/section?
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Example; your phone number, email, location, etc.
Would you like to add a "Text Now" button where customers can directly text a specific phone number? If yes, what is that phone number?
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What customer information do you need to collect in your contact form?
Blog: IF your project includes migrating a blog, complete the following information. If not, skip down to 'Website Footer' section.
For your blogs homepage (the page that houses all of your individual blog posts), are there any specifics you need/want on this page? An example might be, a sidebar that has a CTA button to get a quote. List any other design requirements you have for the blog page(s).
Website Footer
A footer is the bottom section of a website that includes important links, contact information, and sometimes legal details.
Are there any resources that you need to link to in your footer? If so, include the exact URL and the title of the resource.
For example, a web designer may want to list a resource link where clients can obtain their EIN. The link would be https://sa.www4.irs.gov/modiein/individual/index.jsp and the link title would be "Get your EIN".
Legal Pages
These pages are free of charge. Client must submit verbatim what should be included on these pages. There is NO special design to these pages, content is copy & pasted to meet any legal requirements or disclosures.
If you have a Privacy Policy, please copy and paste below.
If you have a Product or Service Guarantee, please copy and paste below.
If you have any specific Terms & Conditions for your services, cancellation policies, or disclaimers, copy and paste below.
Is there anything else you need to add to your website?
Submit
Should be Empty: