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Chapter 8: Why Nonprofit Branding Matters to Donors

Marketers frequently talk about branding, but what is it exactly? According to Seth Godin (an author, business executive and speaker who’s in the Direct Marketing Hall of Fame), a brand is “the set of expectations, memories, stories a...

How to Add a Logo to the Welcome or Thank You Page

Logos bring out the identity of a company, service or product. That’s why you may want to add the logo of yours to the Welcome or Thank You page on JotForm Cards. Adding a logo is easy, you can add it to both pages or choose only one of th...