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Chapter 2: Using Events to Drive Donations

Fundraising events are often a key component of a nonprofit’s fundraising plan. The Association of Fundraising Professionals (AFP) conducted a survey in 2014 about fundraising events, and nearly all the respondents said in a typical year they plann...

Chapter 9: Turning a One-Time Donor Into a Recurring Donor

Nonprofits need to pay attention to existing donors (with plenty of thanks and communication), but they must also constantly cultivate new donors. Just as businesses have costs associated with acquiring new customers, nonprofit organi...

Chapter 12: Keeping Donors Engaged

What makes people want to give charitable contributions? Motivations include altruism, a sense of fairness, societal pressure, the desire for recognition, wanting to leave a legacy, wanting to impress other, religious or spiritual beliefs...