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Chapter 2: Using Events to Drive Donations

Fundraising events are often a key component of a nonprofit’s fundraising plan. The Association of Fundraising Professionals (AFP) conducted a survey in 2014 about fundraising events, and nearly all the respondents said in a typical year they plann...

How to Add or Group Your Forms into Folders

Here, we will teach you how to Add, Group, and even further Organize your Forms into newly created Folders for a cleaner look. This is expected as your account gains more forms that you build so this will help you so that you can find them easier and...

Chapter 5: The Anatomy of an Effective Donation Form

In recent years, online giving has grown by around 7 percent annually. At first glance, that figure might not seem that high — but compare it with overall charitable giving, which has only grown 1 to 3 percent per year, and it starts to look prett...

Chapter 7: The Importance of Transparency

Donors have plenty of options when it comes to giving money to a nonprofit. According to the National Center for Charitable Statistics (NCCS), more than 1.5 million nonprofit organizations are registered in the U.S as of 2016. When ch...

Chapter 8: Why Nonprofit Branding Matters to Donors

Marketers frequently talk about branding, but what is it exactly? According to Seth Godin (an author, business executive and speaker who’s in the Direct Marketing Hall of Fame), a brand is “the set of expectations, memories, stories a...

How to Add Metadata to Your Box Uploads

Box Metadata allows you to define and store custom data and associate it with files that are uploaded through your JotForm.Do note, however, that this feature is available only to Enterprise Box accounts.Creating a Metadata TemplateTo get started, yo...

Chapter 9: Turning a One-Time Donor Into a Recurring Donor

Nonprofits need to pay attention to existing donors (with plenty of thanks and communication), but they must also constantly cultivate new donors. Just as businesses have costs associated with acquiring new customers, nonprofit organi...