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Chapter 10: Social Media for Nonprofits

Nonprofits have long known about the value of reaching their constituents through multiple channels, including direct mail, events, face-to-face interactions, phone calls and emails. Now, social media is an important platform to add t...

Chapter 12: Keeping Donors Engaged

What makes people want to give charitable contributions? Motivations include altruism, a sense of fairness, societal pressure, the desire for recognition, wanting to leave a legacy, wanting to impress other, religious or spiritual beliefs...