Jotform’s Salesforce AI Agent can automatically create new leads or update existing ones as soon as the required information is collected in a conversation. With Lookup Filters, your AI Agent can identify the right lead record to update, ensuring data accuracy and eliminating duplicates.

Capture new leads and keep existing ones accurate. With built-in Lookup Filters, your AI Agent finds the right lead to update—so your Salesforce stays clean, consistent, and ready for your sales team.
Automate the entire lead management process by letting your AI Agent create or update leads directly in Salesforce. Using Lookup Filters, your AI Agent ensures each update goes to the correct record, maintaining clean and reliable data for your sales team.
Once your AI Agent collects key details like name, email, or company, it can instantly create a new Salesforce lead—helping you capture opportunities without manual entry.

When updating existing leads, your AI Agent uses Lookup Filters to match the right record. This prevents duplicates and keeps your Salesforce data accurate, organized, and actionable.
