• Persona Builder

  • This tool will help you generate marketing personas for your campaign. Marketing personas are fictional, generalized representations of your target audience. They help you understand your audience better and tailor content to the specific needs, behaviors, and concerns of different groups.

  • PERSONA Builder

    Step 1: AVATAR

  • PERSONA Builder

    Step 2: DEMOGRAPHICS

  •  
    {pickAn}
    		 
     

    PERSONA: {whatsYour}

    		 

  • Demographics are socioeconomic characteristics common to your target audience — in this case, typical of your marketing persona. They can include age, education, income, and location.

  • Your persona is between and  years old.    has completed and lives  in a/an area.   makes $ per .

  • PERSONA Builder

    Step 3: PSYCHOGRAPHICS

  •  
    {pickAn}
    		 
     

    PERSONA: {whatsYour}

    		 

  • Psychographics are behavioral characteristics common to your target audience — in this case, typical of your marketing persona. They can include values, desires, goals, and interests.

  • Your persona generally has a/an attitude and feels  about the future. has a/an work-life balance and enjoys and in spare time. In the next five years, plans to focus on and . 

  • PERSONA Builder

    Step 4: FIRMOGRAPHICS

  •  
    {pickAn}
    		 
     

    PERSONA: {whatsYour}

    		 

  • For the purposes of this tool, firmographics refers to the characteristics of the typical company associated with your persona.

  • Your persona a  in the industry with  employee(s) and $ in annual revenue.      

  • Not sure which industry your persona works in? Find an industry sub-category here.

  • PERSONA Builder

    Step 5: Role + CHALLENGES

  •  
    {pickAn}
    		 
     

    PERSONA: {whatsYour}

    		 

  • Your persona is a/an in  and a team of . generally has a/an  towards work and performs peers and/or coworkers. excels in and struggles with .        

  • PERSONA Builder

    Step 6: CONSIDERATIONS

  •  
    {pickAn}
    		 
     

    PERSONA: {whatsYour}

    		 

  • {whatsYour} needs to solve the following challenges (please add at least one):

  • Examples

    retaining quality employees

    managing customer data

    generating more sales leads

    improving customer user experience

  • When considering options for your product or service, {whatsYour} values and  over other considerations.

  • PERSONA Builder

    Step 7: CHANNELS

  •  
    {pickAn}
    		 
     

    PERSONA: {whatsYour}

    		 

  • Where does your persona keep an eye out for information about potential partners and vendors? (Please select at least one)

  • How does your persona prefer to communicate with partners, vendors, and other business contacts? (Please select at least one)

  • Ready to submit!

  • Want us to send you a PDF record of your buyer persona via email? Enter your info below.

  • Should be Empty: