Campaign Project Plan Form
Project Name
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Date and time
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Month
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Day
Year
Date
1. What do we want to achieve?
Artistic aims?
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What are the artistic aims of this Project
How many people?
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How many people do we want to reach?
What kind of people?
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What kind of people are we tagetting for this Project?
Financial aims?
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What are our Financial Aims for this Campaign?
What do you want them to do?
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(try something new? come more often? participate?)
2. What are we selling?
Why is this Campaign important, useful, powerful or different?
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Tell us why the campaign is: Important, Useful, Powerful, or Different for you...
What is so special about the venue?
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Tell us more about the venue...
What will people experience?
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how will they feel? what will they think?
3. Get Involved
Why should people get involved?
Find five clear and persuasive reasons (not facts) why people should come
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Use these reasons in everything you say or write about your campaign.
4. Beneficiaries
Who do we want to reach?
Identify five different groups you want to target...
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Where are they from?
What are they like?
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What do your beneficiaries like?
What do they enjoy?
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What do your beneficiaries enjoy?
What are their negative preconceptions about what you do?
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How do they see the work you do for them? What do they think about your Campaign? What do they Expect?
5. How will we persuade them?
Write the six word story that will best persuade each target group
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What kind of image will tell each six word story?
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6. How will we get that message across?
choose the three communication methods that will best reache a group. For each group, put a star against the communication method that will be most effective.
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Facebook
Twitter
Linkedin
Newsletter
Youtube
Whatsapp
Other
When will we tell them?
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Day
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Month
Year
how many weeks in advance will they decide to come along? when should you remind them?
Hour Minutes
AM
PM
AM/PM Option
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7. Evaluation
Was it worth it?
How will you tell if you achieved your aims?
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What is your Goal?
What information will you need to collect?
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What kind of information do you need for this Campaign?
What questions do you want to ask your audiences?
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Please list down here questions you would like to ask you audience during the campaign/event?
How will you ask them?
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How will you ask your questions?
8. Validation
Share out your approval for this Campaign by signing it out...
Marketing Communication Manager
Submit
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