Free Lead Generation Quizzes

Build a lead generation quiz with Jotform’s drag-and-drop Form Builder, using a template or starting from scratch. Share the quiz with a link or embed the quiz on a website page so visitors can complete it where they already are. QR code sharing is also available when the quiz needs to be accessed from printed materials or in-person events.

Change the quiz design by uploading a logo and editing fonts and colors to match brand guidelines. Jotform also supports form themes and custom CSS when teams need more control over styling. These options help the quiz look consistent across landing pages and campaigns.

Collect lead details and preferences by mixing question types such as yes/no, single-choice, multiple-choice, image choice, sliders, and fill-in-the-blank. Using varied question formats can make it easier to capture specific qualifiers, because each question type fits a different kind of input. This keeps the quiz focused on the information the team actually needs.

Show one question per page using a conversational, card-style layout, which can help people stay focused through completion. Jotform Cards is designed for this one question at a time experience. A clearer flow can reduce abandonment, especially when the quiz has multiple steps.

Send quiz submissions into Jotform Tables to review responses in a spreadsheet-style workspace and quickly find entries with filters. Use Jotform Report Builder to turn responses into visual reports that can be shared with teammates. Keeping results in Tables and reports makes it easier to act on quiz data without exporting and reformatting it first.