How to Integrate Your Form with Insightly CRM

March 7, 2026

With Jotform, you can easily connect your forms to Insightly CRM and keep your lead information organized in one place. Insightly is a modern customer relationship platform designed to help sales teams focus on the right leads at the right time, while Jotform makes it simple to collect accurate, useful data directly from your audience.

By bringing the two together, you can turn form responses into meaningful CRM records that support smarter follow-ups and stronger relationships. Whether you’re gathering new contacts, managing tasks, or keeping project details aligned, this integration helps streamline your workflow and gives your team clearer insight into every interaction—so staying connected with leads feels effortless and organized.

What You Need for This Setup

You’ll need your Insightly API key to complete this integration. If you’re not sure where to find it, check out Getting Your Insightly API Key below.

Setting Up the Integration

Setting up your form to send form data to Insightly CRM is quick—here’s how:

  1. In Form Builder, in the orange navigation bar at the top of the page, click on Settings.
  2. Now, in the menu on the left side of the page, click on Integrations.
  3. Then, in the Integrations section on the right, search for Insightly and click on it.
Insightly option in Integrations section under the Settings tab in Jotform Form Builder
  1. Next, in the Insightly section, paste your API key into the API Key Input box and then click on Authenticate next to it.
API Key and Authenticate button in Insightly section under the Settings tab in Jotform Form Builder
  1. Now, click on the Choose a List Dropdown menu, and then select the list you want to add information to.
Choose a List Dropown menu in Insightly section under the Settings tab in Jotform Form Builder

Note

This integration works only with standard Insightly lists such as Contact, Lead, Organization, Project, and Opportunity, and doesn’t support adding information to custom objects.

  1. Next, click on the Dropdown menu next to the required default field from the list you chose, and then select a supported form field to match it. You can use the Search bar at the top of the menu to find a specific one easily.
Match Your Fields section in Insightly section under the Settings tab in Jotform Form Builder

You can click the Add New Field button below the last dropdown menu to map additional fields.

Add New Field button in Insightly section under the Settings tab in Jotform Form Builder
  1. Once everything’s set, click on Complete Integration.
Complete Integration button in Insightly section under the Settings tab in Jotform Form Builder
  1. Then, finally, click on Finish.
Finish button in Insightly section under the Settings tab in Jotform Form Builder

That’s it. Your form is now ready to send data to Insightly CRM.

Getting Your Insightly API Key

To set up this integration, you’ll need your Insightly API key. Here’s how to get it:

  1. Log in to Insightly and, on the top-right side of your Home page, click on the User icon or your Profile Picture.
  2. Then, in the menu that comes up, click on User Settings.
  3. Now, in User Settings, in the API section, copy your API key.
API Key in User Settings of the Insightly Home page

That’s all it takes to get your API key. Now, you’re ready to integrate your form with Insightly.

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