3 effective customer satisfaction survey email templates

Anytime you provide a product or service, you need feedback from your customers to determine how successfully you or your organization met their needs. This data is invaluable for organizations that want to continually improve their customer experience. Using customer satisfaction email surveys is a great way to gain insight into your customers’ experience and how they feel about your organization.

And you don’t have to come up with your own customer satisfaction survey from scratch, either. Some services offer customer satisfaction survey email templates that you can use as the starting point for your own survey. Then, you can simply add questions more specific to your product or service, customize the template(s) to your liking, and start getting that priceless feedback in no time.

Why send out email surveys?

It’s no longer enough to simply have a better product or lower prices than your competitors to attract and retain new customers. Companies need an effective customer service strategy to keep up with their competition. But, it’s not possible to do that without first knowing your customers.

What may seem like basic customer service for one group or demographic can be off-putting or anemic to another. You won’t know until you ask, and customer satisfaction surveys can give you access to that feedback. What you do with that information is up to you, but it’s important for every organization to collect customer feedback for the products and services they provide.

Email surveys have become a popular solution for gathering feedback because they’re unobtrusive and common, so customers are familiar with them. However, that’s the rub when it comes to email surveys. You need to work hard to stand out since they’re such a popular tool.

That’s where a simple yet attractive customer satisfaction survey email template can help.

Customer satisfaction survey email templates

The first step to getting a good email survey into the hands of your most important customers is writing an email that will hold their attention long enough for them not only to start the survey, but also finish it. Check out these three customer satisfaction survey email template examples for a few different strategies to do that.

Example 1

For some, a straightforward, to-the-point survey invitation email is the best way to gather feedback. After all, your customers value their time and don’t want to waste it reading an email that meanders to its objective. And remember, a personalized greeting is always a good way to start an email to a customer.

Subject: Hello [insert customer’s name], do you have a minute?

Now that you’ve had time to use our [insert product or service], we’d love to know what you think.

If you have any comments about your customer experience that you’d like to share, please fill out the short survey below. Your feedback is important to us and will help our company continue to improve the [insert product or service] you know and love.

[insert survey link]

This should only take a couple minutes of your time. We appreciate you taking a moment to help us improve.

Thank you,

[insert company name/spokesperson]

Example 2

Another tactic to writing a customer service survey email template is to invoke a sense of community when asking for feedback.

Subject: Welcome to our community, [insert customer’s name]!

Every member of the [insert company/organization] community is important to us. You make our world go ‘round, and we couldn’t do what we do without you.

Since you’re a new member of our community, we’d like to ask you to complete a short survey that will help us better understand what you like or don’t like about our [insert product or service]. We’ll use your feedback to improve our community and serve you better.

[insert survey link]

Thanks for taking the time to fill this out, and welcome!

Thank you,

[insert company name/spokesperson]

Example 3

Sometimes it makes sense to target a specific kind of customer with email surveys. This template directly addresses your most loyal customers.

Subject: You’ve been with us a long time, [insert customer’s name].

Now you can help us decide where to go next.

By filling out the customer satisfaction survey below, you can play a direct role in determining the future of our company. As one of our most loyal customers, you have the best insight into what makes our [insert product or service] special.

[insert survey link]

We couldn’t do it without you, [insert customer’s name]. Customers like you have been integral to our growth, and we hope you’ll be with us for our exciting future.

Thank you,

[insert company name/spokesperson]

The advantage of digital forms

Now that you’ve started to think about how to set up your own customer satisfaction survey email templates, you can start thinking about how you’ll create and host your surveys.

Online form generator services like Jotform can supply you with helpful survey templates, including a short questionnaire and a long-form survey, if you don’t want to build your own from scratch. You can easily share Jotform’s surveys via email with a number of email service integrations, including Mailchimp and Constant Contact.

Regardless of how you plan to host your surveys, sending them to your customer base via email is a solid strategy to receive valuable feedback on their experience with your business. If you use these customer satisfaction survey email templates as inspiration for your own survey email invitations, your audience is bound to give you the insight you need to improve your products or services.

This article is originally published on May 06, 2022, and updated on May 09, 2022.

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