Build Likert scale surveys and questionnaires without any coding. Whether you need to collect feedback or research data, Jotform’s Likert scale creator makes it easy to add a Likert rating scale to any online form. Plus, you’ll get access to Jotform’s full suite of features, including conditional logic, autoresponders, auto-generated reports, and more.
Don’t want to build your own form from scratch? No problem. Choose from thousands of form and survey templates that are customizable to your needs. Just drag and drop to add new questions, upload your logo, and include more Likert scales.
Collect data you can rely on with our Likert scale maker. Using Jotform, you can easily create and share engaging surveys and questionnaires without coding — and get more accurate data, faster.
Streamline your data-collection process with Jotform’s advanced automation features. Send confirmation or reminder emails with autoresponders and create auto-generated reports to visualize and present your data.
Set up conditional logic to hide and reveal fields according to how users answer your form. Create a personalized form-filling experience to encourage completion and boost your response rate.
With the right tips, tricks, and tools, creating a Likert scale survey isn’t difficult. Here’s how to do it in four simple steps:
Identify the survey’s audience and purpose
When you’re creating a Likert scale survey, you first need to define your audience and purpose. Who will receive and complete your Likert scale survey? What are you hoping to learn from or accomplish with your Likert scale survey results?
Say, for example, you recently opened a restaurant and would like to get a better understanding of how your patrons view it. Creating and distributing a Likert scale survey is a perfect way to find out how they feel about your menu, staff, cleanliness, music, prices, and overall ambience.
Create your survey questions
Once you’ve established your audience and purpose, it’s time to write your survey questions. To do this properly, it’s important that your questions meet several criteria.
Surveys are most effective when recipients actually complete them, so your Likert scale survey needs to be simple, straightforward, and cohesive. Otherwise, recipients will abandon it in frustration.
Ask a few questions about the same topic consecutively — food, ambience, staff friendliness, and knowledge — and then move onto the next. Grouping similar questions together under a label or subheader is a great way to keep them organized (i.e., keep all questions related to the menu under a “Food and Drink” subheader). Throughout your Likert scale survey, there should be no confusion as to what you’re asking or how one question relates to another.”
The most valuable Likert scale surveys deliver honest, accurate feedback, so it’s important to remove all ambiguity. Say, for example, that you’re asking your patrons about service satisfaction. Each question should focus on a different aspect of your restaurant.
Don’t ask, “How satisfied were you with our service?” Instead, ask a question for each type of service, like
Asking broad or vague questions can create false and inaccurate data. If one of your survey respondents loved their server but felt the valet service took too long, how would they rate the service? Changing how you word some of your questions or making them more specific can help you home in on what exactly you need to improve in your restaurant.
In this particular example, your survey’s audience would be your restaurant’s patrons, and its purpose would be to understand what’s working and what’s not so you can make improvements.
With Likert scale surveys, you can take the guesswork out of customer satisfaction and get immediate, actionable, nuanced feedback that can help you optimize your business and make more money.
They should be clear, concise, and non-leading
In addition to being well organized and specific, your questions need to be clear and non-leading. They shouldn’t be too lengthy or contain confusing language that can trip up your respondents.
For example, if you ask your patrons, “How satisfied were you with our clean restaurant?” you’re making the assumption that they found it clean. They may answer inaccurately or dishonestly just to move onto the next question.
Pro tip: Including questions instead of statements in your survey also helps reduce potential bias. There may be a big difference between how your respondents would answer questions like “How satisfied were you…” vs statements like “I was satisfied with…”
Decide which point system to use
No matter what type of Likert scale survey you’re creating — customer feedback, employee motivation, or market research survey — you’re probably going to use one of these point systems:
These point systems are the most widely used and recognized Likert scales, which can help improve the chances your survey respondents will both understand and complete your survey since they’ll be familiar with its structure.
While you really can’t go wrong with any one of these scales, the five- and seven-point Likert scales are the most popular. Survey respondents need adequate choices, and these two scales give them a nice blend of both positive and negative answers, as well as one neutral option, without overwhelming them.
Additionally, once you’ve decided which point system you’re going to use for your Likert scale survey, it’s a good idea to use it throughout the whole survey, from first to final question. (You can, of course, switch it up from survey to survey.) Changing your scale system within a survey may confuse or frustrate your respondents, leading to inaccurate data.
Build your Likert scale with Jotform
Finally, once you’ve drafted your Likert scale survey blueprint by identifying its purpose and audience, creating questions, and choosing a point system, you’re ready to start building it. Jotform is a perfect tool for creating, customizing, disseminating, and even analyzing your Likert scale survey.
Here’s all you have to do:
Jotform is comprehensive, fully customizable, secure, and completely code-free, helping business owners in all industries build surveys that are well designed, professional-looking, and, most importantly, fun and engaging.
This is the best tool ever!!! When we were looking for a solution for online registrations, options that we saw involved spending thousands of dollars with no easy customization - it involved paying developers for their time! With Jotform, you can make changes yourself and don't need a whole lot of experience in developing or coding! Love it and will probably continue using it for many years to come!
In this video tutorial, we’ll show you how Jotform can help you create a Likert scale survey for free and discuss the benefits, common use cases, and powerful features of Jotform’s Likert Scale Creator.
All your questions about Likert Scale Creator — answered. Check out our FAQs for answers to common questions.
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A Likert scale is a numerical scale where users rate their reaction to a statement. It’s great for measuring opinions, attitudes, knowledge, and more. As an example, you could ask your user to rate how satisfied they are with your services on a five-point scale.
Use a Likert questionnaire when you want to gain insight from your customers or employees about things that work well for your business and things that could be better.
A Likert scale questionnaire can help you gain important user insights, learn about user preferences, and make sure that your customers know you care about their feedback.
You can create a Likert scale in Jotform by adding the handy Likert Scale Creator widget to your form.
Likert scale questionnaire ratings are most commonly (1) strongly disagree, (2) disagree, (3) neither agree nor disagree, (4) agree, (5) strongly agree. They can also include ratings that measure frequency (always, often, sometimes, rarely, never), importance (very important, important, moderately important, slightly important, unimportant), likelihood, and more.