How to Integrate Your Form With Mailchimp

February 20, 2026

Mailchimp is a popular marketing platform that helps businesses of all sizes connect with their audience, share their brand story, and grow. While it’s best known for its email marketing tools, it also offers helpful features like automation, analytics, social media integration, and e-commerce support.

By connecting your form to Mailchimp, you can automatically send new leads, customers, or subscribers straight to your mailing lists—making it easier to stay in touch and keep your audience engaged.

Whether you’re setting up a new form or updating an existing one, integrating your form with Mailchimp takes no time—here’s how:

  1. In Form Builder, in the orange navigation bar at the top of the page, click on Settings.
  2. In the menu on the left, click on Integrations.
  3. Then, search for Mailchimp and click on it.
Mailchimp integration option in the Integrations page of the Jotform Form Builder
  1. Now, click on Authenticate and log in to your Mailchimp account.
Authenticate button in Mailchimp integration

If you’ve logged in before, just pick your Mailchimp account from the dropdown and click on Authenticate. To use a different one, click on the Use another account link.

Select Mailchimp Account dropdown menu and the Authenticate button
  1. Once you’re connected, start by setting up these first steps:
    • Select a list — Choose where you want to send the information.
    • Match your fields — Pick the Mailchimp fields on the left and match them with your form fields on the right.
Select List and Match Fields section of the Mailchimp integration settings

Note

To map more fields, just click + Add Field at the bottom of the section. To remove a mapped field, click the X icon on the right side of the field.

  1. Next, continue in the middle part to set up these things:
Tags and Interest Groups in the Mailchimp integration settings
  1. Then, scroll down to the bottom and continue to set up these options:
    • User Consent — Only send someone’s info to Mailchimp if they respond to a specific field you choose. Works with Single Choice and Multiple Choice fields.
    • Email Consent — Turn on “Send Opt-in Email” if you want people to confirm their subscription before they’re added to your list.
    • Advanced Settings — Enable “Update Existing Contact” to ensure existing Mailchimp contacts are updated with the latest info.
    • Marketing Permissions — For GDPR compliance, choose a field that lets users opt in to your emails. This also works with Single Choice and Multiple Choice fields.
  2. Once you’re done, click on Save to finalize the integration.
User Consent, Email Consent, and Advanced Settings in the Mailchimp integration settings

And that’s it! After saving the integration, you’ll see the list of actions you’ve set up and the Add New Action button on the main page. Hover your mouse over an action and click on the Three Dots icon on the right side of it to access these options:

  • See Action Logs — View successful and failed runs, helpful for troubleshooting.
  • Rename Action — Change the action’s title.
  • Disable Action — Temporarily stop the integration from sending data.
  • Delete Action — Remove the action from your form.
Action options in the Mailchimp integration menu window

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