Comparison Table Widget for your website
Help visitors choose with confidence by comparing plans, products, and features side by side. Jotformās Comparison Table widget is a free, no-code tool you can build, style, preview, and embed on any website in minutes.
How to add a comparison table to your website
Build your table
Add columns for each plan or product, add feature rows, and fill every cell with text, a check, a cross, a limited mark, or a star rating.
Style and highlight
Pick a light or dark theme, adjust colors, highlight your recommended column, and turn on prices and call-to-action buttons.
Embed it on your site
Copy the generated embed code and paste it anywhere on your website to publish the comparison table instantly.
Turn feature comparisons into confident decisions
Compare options side by side
Lay out plans, products, or services as columns and features as rows. Each cell can show plain text, a check or cross, a limited mark, or a star rating so visitors can scan differences at a glance.
Highlight the plan you want to sell
Mark one column as recommended with an accent border or filled header, add a āMost popularā badge, show pricing, and place a call-to-action button under each column to guide the next step.
Match your brand in a few clicks
Switch between light and dark themes and fine-tune table, header, feature-column, striping, highlight, icon, rating, and button colors. Add scoped custom CSS when you need full control.
Why Jotform Widgets stand out
Jotformās widgets make your website more interactive and conversion-ready. From star ratings and testimonial sliders to social proof pop-ups and media embeds, you can combine tools inside your forms or landing pages to collect data, display proof, and capture leads without writing code.
Add Jotform widgets to your website with a simple embed code. Customize the widget, preview how it looks, and paste it into any page that supports custom HTML or embed blocks to all platforms, no developer required.
Use Jotform Website Widgets to collect leads, show customer feedback, display social proof, embed media, or add helpful on-page tools. Each widget helps visitors interact with your business directly from the page.
If you need help setting up, customizing, embedding, or troubleshooting your widget, Jotformās customer support team is available 24/7. You can move forward with confidence, knowing help is there when you need it.
Where to use your comparison table
Use a comparison table on pages where visitors weigh options before acting. A clear side-by-side layout removes guesswork and shortens the path to a decision.
Pricing pages where visitors compare plan tiers, limits, and included features before choosing a subscription.
Product pages that line up models, bundles, or configurations so shoppers can spot the right fit.
Service pages where packages differ by scope, turnaround, or support level.
Software and app pages that contrast free and paid capabilities feature by feature.
Buying guides and blog posts that compare tools, providers, or alternatives for readers doing research.
Landing pages where a focused comparison and a highlighted recommended option drive sign-ups.
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FAQ
What is a comparison table widget?
A comparison table widget displays options side by side in a table, with each option as a column and each attribute or feature as a row. It helps visitors compare plans, products, or services quickly and decide which one is right for them.
What can I put inside each cell?
Can I highlight a recommended plan?
Can I customize how the table looks?
Does the comparison table work on mobile devices?
Can visitors act directly from the table?
Will I need to write code to use it?
Can I embed the comparison table on any website platform?
Is the comparison table widget free?