Social Proof ROI Calculator

Current monthly revenue equals monthly visitors × current conversion rate ÷ 100 × average order value. Additional monthly revenue equals current monthly revenue × expected conversion lift ÷ 100. Projected monthly revenue is their sum. The annual estimate multiplies the additional monthly revenue by 12.

No. The expected lift is your assumption. The calculator does not predict how your audience will respond to reviews or attribute a conversion change to them. Use measured results or test several assumptions, then evaluate actual performance after making changes.

Conversion lift is a relative increase. A 20% lift on a 3% conversion rate produces a 3.6% rate, an increase of 0.6 percentage points. It does not produce a 23% conversion rate. Scenarios that would exceed a 100% conversion rate are not accepted.

Use a result from a relevant test if you have one. Otherwise, enter a hypothetical value and compare scenarios. No single lift applies to every website, placement, or audience. The calculator does not assign a research benchmark or guarantee a conversion increase.

No. Its outputs are revenue projections. To calculate financial ROI, also consider implementation and ongoing costs, product costs, and profit margins. Additional revenue is not the same as additional profit.

You can use it if you have a consistent monetary value for each conversion. Enter that value in the order value field and use a conversion rate that measures the same action. The result is an estimated conversion value, rather than necessarily collected sales revenue.

All monetary inputs and outputs are in US dollars. Enter numbers without currency symbols or thousands separators. The tool does not perform currency conversion.

It assumes the same monthly traffic, average order value, current conversion rate, and expected lift for all 12 months. It does not model seasonality, refunds, changes in traffic, or repeat purchases. Conversion estimates can include fractions because they represent averages.

Use Jotform’s Google Reviews Widget to choose a layout, customize your feed, and embed customer feedback on your website. You can also invite honest feedback with the Google Review Link Generator. Measure the results on your own website rather than treating this estimate as a promise.

Yes. You can explore scenarios without creating an account or connecting an analytics service. The calculation runs in your browser using the numbers you enter.