Gold-standard exhibitions heighten our senses, engage our creativity, and if all goes well, make a sale or two.
But crafting an exhibition of this caliber takes more than a good eye. There’s a lot of behind-the-scenes work like managing art submissions, creating the experience, getting the right audience, and most important, generating sales.
It goes without saying that art galleries are a tough business. They’re often run by just one or two people — small and mighty teams — which means that resources are limited. Since most of the art for sale is priced high, demand is usually lower, making sales tough and budgeting crucial.
The way for galleries to overcome their business challenges and succeed in this type of market is to be savvy — in every way possible.
Online forms help them do just that.
With JotForm, galleries can outsource their data collection needs to a tool that’s powerful enough to handle multiple questions, manage gathered information, and house it all in one place so it’s easily accessible.
Like many other galleries, Avenue 12 Gallery, based in San Francisco, needed an easy way to gather artist data, such as personal details, work samples, work descriptions, and more so they could create seasonal exhibitions that would appeal to their customers.
We sat down to learn more about their process for using JotForm.
“JotForm can be very helpful for any small business that has to collect information and wants to keep that information where they can find it again and again.” — Rachel Murray Meyer, Co-owner of Avenue 12 Gallery
Avenue 12 Gallery loves using JotForm because each response is sent directly to their account so it’s simple to log in and check on what’s been submitted. They can click through submissions and vet artists right away. They also have the option to turn the information they receive into a shareable, downloadable, or printable PDF document with JotForm’s free PDF Editor.
Avenue 12 Gallery isn’t alone in needing a powerful data collection tool. Galleries throughout the world need robust, easy-to-use software apps to help manage all of their business’s data.
JotForm helps galleries achieve this by providing a simple drag-and-drop interface where forms can be created in minutes.
It’s easy for galleries to sign up for a JotForm account, and once they do, they can build as many types of forms as they like.
For example, galleries can use JotForm to collect client contact information. They can choose to integrate with third-party apps, such as Google Sheets if they prefer a spreadsheet view, or have the responses funneled directly into an email service like Mailchimp to build lists and send updates to contacts.
Galleries can also create event registration and feedback forms to streamline event planning and get feedback to improve future events.
And if galleries are looking for an easy way to collect payments, JotForm’s got it covered. With more than 30 payment processors, JotForm has a medley of options so galleries can choose what works best for them. Better yet, this allows galleries to collect payments and customer information simultaneously.
With JotForm, galleries spend less time juggling mismatched data and tackling tedious administrative work, and more time building their business.