Popup ROI Calculator

Use the projected overall conversion rate for the same audience used in your baseline. A rate measured only among popup viewers is not directly comparable with a site-wide visitor conversion rate. The prefilled 3.5% is an example.

The calculator shows a negative conversion and revenue change. Equal rates produce no change. This helps you compare potential downside as well as upside.

No. The outputs are revenue scenarios. Financial ROI needs a cost basis and profit margins, including discounts, software, implementation, and fulfillment costs. Additional revenue is not additional profit.

No. It assumes the same traffic, rates, and order value in every month. Multiply the monthly result by 12 only as a constant-input scenario.

Yes, if both conversion rates measure the same lead action and you have a consistent expected revenue value per lead. The result then represents estimated lead value, not necessarily collected sales.

No. All projected rates are assumptions you choose. Test your popup and measure actual results with a consistent comparison before attributing a change to it.

Monetary values are in US dollars. Enter numbers without currency symbols or thousands separators. Decimal rates and monetary inputs support up to two decimal places, with a dot or comma as the decimal separator.

Yes. Calculations run in your browser using only the numbers you enter. You do not need to connect an account or an analytics service.

Explore Jotform’s Popup Widget to customize a design and embed it on your website without custom code.