7 effective customer satisfaction survey email templates

Anytime you provide a product or service, it’s important to collect feedback from your customers to determine how successfully you or your organization met their needs. This data is invaluable for organizations that want to continually improve their customer experience. Using customer satisfaction email surveys is a great way to gain insight into your customers’ experience and how they feel about your organization.

And you don’t have to come up with your own customer satisfaction survey from scratch, either. Some services offer customer satisfaction survey email templates that you can use as the starting point for your own survey. Then, you can simply add questions more specific to your product or service, customize the template(s) to your liking, and start getting that priceless feedback in no time.

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3 Effective Customer Satisfaction Survey Email Templates

Why send out email surveys?

It’s no longer enough to simply have a better product or lower prices than your competitors to attract and retain new customers. Companies need an effective customer service strategy to keep up with their competition. But you can’t do that without first knowing your customers.

What may seem like basic customer service for one group or demographic can be off-putting or anemic to another. You won’t know until you ask, and customer satisfaction surveys can give you access to that feedback. What you do with that information is up to you, but it’s important for every organization to collect customer feedback for the products and services they provide.

Email surveys have become a popular solution for gathering feedback because they’re unobtrusive and common, so customers are familiar with them. However, that’s the rub when it comes to email surveys. You need to work hard to stand out since they’re such a popular tool.

That’s where a simple yet attractive customer satisfaction survey email template can help.

Customer satisfaction survey email templates

The first step to getting a good email survey into the hands of your most important customers is writing an email that will hold their attention long enough for them not only to start the survey, but also finish it. Check out these seven customer satisfaction survey email template examples for a few different strategies to do that.

1. Simple customer satisfaction survey email template

For some, a straightforward, to-the-point survey invitation email is the best way to gather feedback. After all, your customers value their time and don’t want to waste it reading an email that meanders to its objective. And remember, a personalized greeting is always a good way to start an email to a customer.

Subject: Hello [insert customer’s name], do you have a minute?

Now that you’ve had time to use our [insert product or service], we’d love to know what you think.

If you have any comments about your customer experience that you’d like to share, please fill out the short survey below. Your feedback is important to us and will help our company continue to improve the [insert product or service] you know and love.

[insert survey link]

This should only take a couple minutes of your time. We appreciate you taking a moment to help us improve.

Thank you,

[insert company name/spokesperson]

2. Community-focused customer satisfaction survey email template

Another tactic to writing a customer service survey email template is to invoke a sense of community when asking for feedback.

Subject: Welcome to our community, [insert customer’s name]!

Every member of the [insert company/organization] community is important to us. You make our world go ‘round, and we couldn’t do what we do without you.

Since you’re a new member of our community, we’d like to ask you to complete a short survey that will help us better understand what you like or don’t like about our [insert product or service]. We’ll use your feedback to improve our community and serve you better.

[insert survey link]

Thanks for taking the time to fill this out, and welcome!

Thank you,

[insert company name/spokesperson]

3. Loyal customer appreciation survey email template

Sometimes it makes sense to target a specific kind of customer with email surveys. This template directly addresses your most loyal customers.

Subject: You’ve been with us a long time, [insert customer’s name].

Now you can help us decide where to go next.

By filling out the customer satisfaction survey below, you can play a direct role in determining the future of our company. As one of our most loyal customers, you have the best insight into what makes our [insert product or service] special.

[insert survey link]

We couldn’t do it without you, [insert customer’s name]. Customers like you have been integral to our growth, and we hope you’ll be with us for our exciting future.

Thank you,

[insert company name/spokesperson]

4. Post-support interaction customer satisfaction survey email template

Use this template right after a support ticket, live chat, or phone call to assess how well your team resolved the issue and identify areas for improvement.

Subject: How did we do today, [insert customer’s name]? 

Hi, [insert customer’s name], 

Thanks for reaching out to our support team about [brief description of the issue, e.g., “your recent billing question”]. 

We hope we were able to resolved everything quickly and clearly. To help us improve our support experience, pleasewould you mind takeing a quick survey about your interaction today.? It should only take a couple of minutes. 

[insert survey link]

Your feedback helps us train our team, fix recurring issues, and enmake sure your future experiences are even smoother. 

Thank you for your time and for being our customer, 

[insert company name/spokesperson]

5. Post-purchase customer satisfaction survey email template

Send this email a few days after a product or service purchase to capture fresh feedback about ordering, delivery, and first impressions.

Subject: How was your recent purchase, [insert customer’s name]?

Hi, [insert customer’s name],

Thank you for your recent purchase of [insert product or service] from [insert company name]. We hope everything arrived on time and met your expectations.

We’re always working to improve our products and the overall experience, from checkout to delivery. Willould you be willing to answer a few quick questions about your order?

[insert survey link]

Your feedback helps us refine our products, fix any pain points in the process, and serve you better next time.

We appreciate your time and support,

[insert company name/spokesperson]

6. Incentive-based customer satisfaction survey email template

When response rates are low, a small incentive like a discount or giveaway entry can motivate more customers to complete your survey.

Subject: Share your thoughts and enjoy a little “”‘thank you””’

Hi, [insert customer’s name],

Your opinion means a lot to us. To keep improving [insert product or service], we’re running a short customer satisfaction survey — and we’d love to hear from you. As a small “thank you” for your time, you’ll receive [insert incentive, e.g., “a 10 percent% discount on your next order” or “an entry into our gift card drawing”] once you’ve completed the survey. 

[insert survey link]

The survey only takes a few minutes, and your feedback directly influences the improvements we make next.

Thanks in advance for helping us serve you better, 

[insert company name/spokesperson]

7. B2B account manager check-in survey email template

When you want structured feedback on your ongoing relationship with key business accounts, rather than just a one-off transaction, use this template.

Subject: Quick check-in from your team at [insert company name]

Hi [insert contact name],

I hope things are going well at [insert client company name]. We truly value our partnership and want to make sure we’re meeting — and ideally exceeding — your expectations.

To help us understand how we’re doing across support, product quality, and communication, willould you be open to completeing a short satisfaction survey?

[insert survey link] 

Your feedback will help us prioritize the right improvements, tailor our support to your team’s needs, and shape the roadmap for how we work together moving forward. 

Thank you in advance for your insights, and please don’t hesitate to reply directly to this email if there’s anything you’d like to discuss in more detail.

Best regards, 

[insert account manager’s name] [insert title] [insert company name]

The advantage of digital forms

Now that you’ve started to think about how to set up your own customer satisfaction survey email templates, you can start thinking about how you’ll create and host your surveys.

Online form generator services like Jotform can supply you with helpful survey templates, including a short questionnaire and a long-form survey, if you don’t want to build your own from scratch. You can easily share Jotform’s surveys via email with a number of email service integrations, including Mailchimp and Constant Contact.

Regardless of how you plan to host your surveys, sending them to your customer base via email is a solid strategy to receive valuable feedback on their experience with your business. If you use these customer satisfaction survey email templates as inspiration for your own survey email invitations, your audience is bound to give you the insight you need to improve your products or services.