For years, CoSchedule has been a go-to tool for developing social media marketing campaigns. The service helps to automate social media posts across multiple platforms. Its drag-and-drop calendar makes scheduling posts easy and fast. It’s also full of handy features, and the scheduler works with social accounts on platforms like Facebook, LinkedIn, Twitter, and more.
While CoSchedule is a powerful social media marketing tool, it has some flaws. Its pricing sometimes makes it an impractical option for some marketers and small businesses, and it only works with WordPress. If you have a different content management system (CMS) or are just looking for a more versatile, lower-cost option, then these CoSchedule alternatives might be right for you.
Buffer is an easy-to-use social media management platform suitable for use with the big players like Facebook, Twitter, LinkedIn, Pinterest, and Google+. It provides you with insights on the times when your audience is most engaged, so you can schedule social media posts to maximize their effectiveness. A Chrome extension makes it easy to access quickly throughout the workday. It even includes the “Pablo” tool, which helps you to create infographics and other images to improve your posts.
Buffer is free to use for up to three social media profiles.
When it comes to social media automation, Sprout Social delivers efficiency in an easy-to-use platform. Detailed reporting and metrics can help your team analyze your social media performance, and you can manage all of your messages across all of your platforms in one central area.
Airtable’s comprehensive approach makes it a valuable all-in-one tool that’s useful for everything from content management to workflow optimization. The spreadsheet interface doubles as an editorial calendar, and you can choose different filters to alter the view.
Airtable is particularly valuable for editors and writers, and it offers intuitive project management capabilities — ideal when working with freelancers, staff, and more. You can even pair Jotform with Airtable for efficient data management. The free version offers impressive functionality.
Loomly is designed with the unique needs of collaborative social media teams in mind. Users can comment on social media post mock-ups, set up milestones, create approval streams, and oversee the entire flow of content. This platform delivers comprehensive tools for social media scheduling and management — all with a cat-themed interface.
Hootsuite delivers valuable features that social media management teams will appreciate. This platform provides performance metrics, details on the best times to post on each platform based on audience insights, and the ability for your whole team to collaborate on social media marketing.
Additional perks include a mobile app, the ability to post to YouTube (which many other platforms don’t include), and bulk image uploads. Hootsuite offers a variety of affordable pricing options.
If you’re looking for user-friendly team collaboration, you’ll find it with monday.com. Its interface is incredibly easy to navigate, and it guides you through step by step.
More than 70 workflow templates are organized into different categories, including options for content planning, video production, campaign tracking, and more. This makes for an intuitive user experience for all team members. Plus, with pricing starting at just $24 a month for a smaller team (billed annually), monday.com is a practical option for small businesses, freelancers, and more.
Zoho Social features an overview of social channel data and insights, and you can quickly see comments and visitor posts. Its Facebook Lead Ads and Forms features are a valuable addition for social media marketing teams running ads on Facebook. These features import data from Facebook so you can more easily target your campaigns.
Zoho Social’s free edition is ideal for single users who only need basic tools. The paid version delivers professional features and multi-user options.
While Kontentino is newer, it offers valuable features that can help content marketing and social media marketing teams. It includes tools that help marketers find inspiration and new ideas. Kontentino comes equipped with a search bar and menu that helps businesses identify relevant ideas for posts.
Other perks include a clean, modern interface as well as workflow and scheduling management tools.
At $59 per month, there’s a lot to love about Kontentino.
SocialPilot delivers comprehensive social media scheduling options, including bulk scheduling of up to 500 posts at once. With the ability to connect up to 50 social profiles across multiple social networks, SocialPilot offers serious power. It’s designed with teams in mind, and an administrator can plan out tasks for each member. Mobile apps for iOS and Android allow teams to access this platform on different devices.
Improving social media and project management
While CoSchedule is a powerful tool, it’s far from the only social media scheduling platform available. These alternative collaboration tools offer the same features of CoSchedule and more. No matter what your social media marketing platform, these CoSchedule alternatives can help with everything from topic curation to generating post ideas and hashtags to improving your content marketing. With a variety of pricing options, chances are one of these management tools will be right for you.