Best Sprout Social alternatives

Sprout Social is a popular social media management tool. Features like their Smart Inbox and valuable social media insights can help you hone your marketing. But Sprout Social has a drawback: its pricing. With plans starting at $99 per month per user, it’s often outside the budget for a small business, especially if you have multiple team members.

Sprout Social competitors offer many of the same features at more affordable rates. If you’re looking for a tool that can help you manage multiple social media accounts across different social networks, then consider these Sprout Social alternatives.

Hootsuite

Hootsuite is another highly popular social media management platform. With its ability to support more than 35 social networks, it’s a great choice for teams and marketers. Its convenient dashboard display allows you to monitor important data about mentions and keywords in one centralized location.

Hootsuite
Hootsuite

Agorapulse

Designed for teams, Agorapulse functions as a customer relationship management (CRM) system and features a collaborative desktop. Its social inbox simplifies the process of responding to messages, and multiple team members can work together, which is ideal for larger businesses.

Agorapulse
Agorapulse

Sendible

Sendible features a built-in editor, so you can design images and publish posts right within the platform, which is a big time-saver. Approval processes and workflows are ideal for teams, and one-click reports include detailed social media analytics to help improve performance. Sendible also boasts many supported integrations for streamlined, intuitive use.

Sendible
Sendible

eclincher

While eclincher isn’t widely known, this tool delivers many solutions for social media marketers. This platform curates content that you can then convert into posts, serving as a constant source of ideas. Its comment hub means you can check and respond to messages in one location, which is ideal for providing great customer support. You can also save hashtags to post more easily in the future and to build your brand consistently.

eclincher
eclincher

MeetEdgar

MeetEdgar’s user interface lets you harness the power of re-sharing posts to improve your social media performance. You can use the automatic re-sharing option that will share your most popular posts, maximizing their effect and highlighting the best content from your business. 

You can also import your RSS feed content into MeetEdgar and schedule posts, saving you time. The MeetEdgar scheduler gives you the option to set expiration dates for time-sensitive posts, ensuring your social media profiles are always relevant and up to date.  

MeetEdgar
MeetEdgar

MavSocial

One of the major advantages of MavSocial is that it supports social media platforms that other marketing tools exclude, like LinkedIn, Tumblr, YouTube, Google My Business, and WeChat. It’s equipped with plenty of tools for intuitive and streamlined use, like a library of free stock images, a campaign planner, AI-powered tagging, and the ability to get permissions to post user-generated content.

MavSocial
MavSocial

Zoho Social

Zoho Social offers many valuable features that make it easy to use, including scheduling posts for future publication and publishing posts immediately. The platform also provides insights about when to schedule posts to get the most engagement. 

Zoho Social integrates with Zoho CRM, so you can generate leads from your social media ads. Zoho CRM also integrates with Jotform, so you can send leads to your CRM from multiple sources for a comprehensive marketing approach.

Zoho Social
Zoho Social

Oktopost

Designed for B2B social media marketing, Oktopost takes a specialized approach to social media management. This platform allows businesses to measure ROI metrics, includes an employee advocacy platform, and integrates with automation platforms like HubSpot and Pardot.

Oktopost
Oktopost

SocialFlow

SocialFlow’s analytics offer important metrics to help you maximize the effectiveness of your social media marketing. This platform uses real-time data to help you gauge your audience’s interests in specific topics at a given time. The SocialFlow content algorithm can determine when your post topics are becoming popular, and it will automatically post your content during those most opportune times.

SocialFlow
SocialFlow

Buffer

Buffer works with the most popular social media channels, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Its interface makes it easy to schedule social media posts. This platform is a good basic choice for freelancers and marketers, and you can quickly learn its easy-to-use design.

Buffer
Buffer

Tailwind

Finding social media management software that supports Instagram and Pinterest can be a challenge, but Tailwind’s is built for these platforms. 

Its comprehensive dashboard is full of tools to help you schedule content, track conversations, maximize your content reach, and discover appropriate content to share with your followers and influencers. 

It also boasts a one-click hashtag tool and a powerful Pinterest analytics tool. Tailwind is available as a browser extension and as a mobile app for both iOS and Android.

Tailwind
Tailwind

The best Sprout Social alternatives

These social and digital marketing platforms can help to improve your strategy and the effectiveness of your posts. Most of them are more affordable than Sprout Social, but they still feature plenty of tools that teams, freelancers, and large and small businesses will find useful. 

Business photo created by ijeab – www.freepik.com

This article is originally published on Aug 26, 2021, and updated on Nov 18, 2021.
AUTHOR
A journalist and digital consultant, John Boitnott has worked for TV, newspapers, radio, and Internet companies for 25 years. He’s written for Inc.com, Fast Company, NBC, Entrepreneur, USA Today, and Business Insider, among others.

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