How to Add Google Reviews to Your Website

Displaying Google Reviews on your website is one of the most effective ways to build trust with potential customers. Instead of simply telling visitors that your business is great, you can showcase real feedback from real customers directly from your Google Business Profile.

With the Google Reviews widget, it’s simple to embed live, automatically updated reviews on your website even if you don’t have any technical or coding experience. Jotform makes it easy to customize the look and feel of your reviews, choose from different layouts, and seamlessly match the widget to your website’s design.

Creating and Getting Your Google Reviews Widget Embed Code

To add a Google Review to your website, you’ll first need to customize the widget and get its embed code. Here’s a quick walkthrough:

Creating an embed code for your Google Reviews is pretty simple, so you can add it to your website right away. Here’s how to set it up:

1. Go to our Google Reviews Widget page and, in the General menu on the left, enter your Business Name or Address in the Source Search bar. 
2. Then, select your Google Business Profile from the search results.

3. Now, set up these things:
   • Title — Enter the title you want to display at the top of the widget.
   • Widget Header — Enabled by default. Toggle it off to hide the widget header.
     • Header Title — If Widget Header is enabled, enter a custom title for the widget header.
     • Review Details — If Widget Header is enabled, select or clear the checkboxes to choose which review details, such as Rating and Number of Reviews, are displayed.

4. Then, scroll down to the Review Fields section and clear the Photo and Name checkboxes if you don’t want them displayed on review cards, or leave them selected to show them.
5. After that, click on Continue.

6. Next, in the Styles menu, customize these options:
   • Dark Theme — Toggle it on to use a dark color scheme, or leave it off to use the default light theme.
   • CTA Button — Toggle it on to display a call-to-action button on the widget, or leave it off to hide it.
   • Button Text — Enter the text you want to display on the call-to-action button.
   • Button Color — Choose the background color of the call-to-action button.
   • Text Color — Choose the color of the button text.
   • Jotform Branding — Toggle it on to display Jotform branding within the widget.
7. Once you’re done, click on Continue.

8. In the Layout menu, configure these things:
   • Layout Options — Select how reviews are displayed on your page:
     • Carousel — Displays reviews in a rotating carousel.
     • Slider — Shows one review at a time with navigation controls.
     • Badge — Displays the overall rating in a compact badge format.
     • Grid — Arranges reviews in a grid layout.
     • List — Displays reviews in a vertical list.
     • Masonry — Arranges reviews in columns with flexible card heights.
   • Full Width — Toggle it on to make the widget span the full width of its container, or leave it off to customize its width manually.
   • Navigation Arrows — Toggle it on to display navigation arrows for browsing reviews.
   • Pagination — Toggle it on to display pagination controls below the reviews.
9. After everything’s set, click on Try it on Your Website for Free.

10. Finally, in the Embed window that opens, click on Copy Code.
11. Or, if your website is built on a supported platform, click on its icon in the bottom-left corner of the Embed window to view platform-specific embedding instructions.

That’s it! You can now paste the copied embed code into your website or follow the platform-specific instructions to add the widget to your site. The screenshot below shows an example of how the widget will look when embedded:

Accessing an Existing Google Reviews Widget

If you’ve already created a Google Reviews widget, you can either create a new one or access your existing widget. Here’s how:

1. To create a new widget, click on Create New Widget and start configuring it. 

2. To access an existing widget, click on Show My Widgets. To learn how to manage your widgets, our guide on How to Manage Website Widgets has more details about that.

Getting Your Google Maps URL Link

If you don’t have your Google Maps URL link yet or aren’t sure how to get one, it’s easy to do. Here’s how:

1. Go to Google Maps, and in the top-left corner of the page, in the Search Bar, enter your business name or address and select your business from the results.

2. Next, in the menu on the left, under the Overview tab, click on Share icon.

3. Now, in the window that comes up, click on the Copy Link to get your Google Maps URL link, then you’re done.