The 7 best Shopify apps to boost sales
One of the best parts about using Shopify as your e-commerce platform is that it includes a massive ecosystem of third-party apps, many of which were designed specially for Shopify. By taking advantage of these apps, you can increase the functionality of your store; that, in turn, leads to a well-run business that better attracts, serves, and retains customers.
So, which apps in particular can give your business that extra edge? When it comes to increasing sales, there are apps that can help maximize conversions, reduce the number of abandoned shopping carts, keep inventory levels up, and much more. Take a look at what other business owners consider the best Shopify apps to boost sales.
Shopify merchants can use OptiMonk to create popups that trigger when the user intends to exit your site, capture email addresses, upsell additional products, and much more.
“The app helps you optimize your customer journey by creating personalized messages for buyers,” says Alex Williams, CFO at FindThisBest. “This creates a bond between you and the customer, encouraging them to buy your products and ultimately increasing sales and conversion rates.”
OptiMonk is easy to use and features a drag-and-drop editor in addition to an extensive library of popup templates. Businesses can A/B test popups to find the ones that work best with their audience. This app includes a free plan for up to 15,000 page views each month as well as multiple tiers of paid plans starting at $29 per month.
2. Conversific Profit Analytics & Benchmark
Conversific Profit Analytics & Benchmark gives valuable insights into your store’s product and customer data so you can calculate profits accurately and figure out where to target your marketing efforts. It also offers a glimpse of competitor data in your industry, so it’s easy to see who excels (or struggles) and why. Everything is accessible from a single dashboard — no spreadsheets needed.
This app is available for free for stores that do 1,500 orders each year; it also has three paid tiers starting at $29 per month.
3. Yottaa Rapid inSITE
“Yottaa is a must-have app if you run a lot of third-party scripts for things like data tracking and website testing, which are typically some of the leading factors in slowing down a website,” says Jonathan Finegold, senior e-commerce manager at MedCline. “The slower your website, the more sales you lose. We saw a 30–40 percent improvement in page speed with Yottaa, which better prioritizes and loads third-party scripts.”
Yottaa is free to use. However, larger businesses can get their Speed add-on for $300 per month.
4. PushOwl Web Push Notifications
“PushOwl Web Push Notifications helps bring prospective customers back to your website, which helps increase the conversion rate,” says Jon Lynn, founder at My Office Pod. “This application helps keep the consumer engaged on your website by sending them targeted notifications.” Push Owl Web Push Notifications is also great for implementing tactics to recover abandoned carts.
This app is free to use, but Shopify merchants can get additional features with two paid plans that start at $19 per month.
Gameball is the perfect app for Shopify merchants who want to increase sales by emphasizing customer retention and loyalty. With this app, your customers can earn points for completing specific actions — such as ordering more products or leaving reviews — and they can redeem these points in the Shopify store for cash back, discounts, and other rewards. Businesses can track their loyalty and retention efforts from the Gameball dashboard.
This app is free to use for stores with up to 500 customers. There are two paid tiers starting at $35 per month.
PushEngage increases sales by sending automated and personalized notifications to your customers. It can reduce cart abandonment, re-engage with users who aren’t currently on the site, increase click rates, and maximize sales.
The app is customizable, so businesses can set specific trigger rules for notifications and tailor the design for each type of message. It also enables businesses to segment their audience based on various factors, such as pages views, location, and type of device used.
Jessica Kats, e-commerce and retail expert at Soxy, recommends this app because of its pricing structure. “It’s my pick because of the pricing strategy, which is free for up to 2,500 subscribers.” The app has two additional tiers starting at $29 per month.
7. Lucky Orange
Lucky Orange helps Shopify businesses understand how their customers experience their stores. It uses tools such as heatmaps and site visit replays to reveal where your customers focus their attention on the site and where they don’t show any interest. With this information, you can optimize your store to increase conversions and sales.
Businesses can filter session recordings based on criteria such as the number of new visitors or returning visitors, as well as view analytics to determine areas for improvement.
This app is free for businesses with up to 500 page views per month, and it offers three paid tiers starting at $10 per month.
All the apps on this list would give any store a leg up. But ultimately, the best Shopify apps to boost sales are the ones that help your store solve its own specific challenges and speak to the needs of your customers.