5 tips for creating an app your customers will love

There’s never been a better time to create an app for your business. With Jotform Apps, any Jotform user can build an app that includes bundled forms, links, tables, social profiles, widgets, and more in just a matter of minutes — all without needing to write a single line of code.

This means your business can create an app for your customers to purchase a product, your internal team to access documents and forms, your clients to schedule appointments, or just about anything else.

But making an app is one thing; making an app that your customers will love is another. That’s why we’ve compiled five quick tips to help you make an app that your customers will keep coming back to.

1. Solve an actual problem

The single most important thing your app can do is solve a problem. It shouldn’t just be nifty or interesting. It has to actually solve a real problem for real customers.

If you use this as a guiding principle when you create your app, you’ll be less likely to add any unnecessary bells and whistles that may end up frustrating your customers in the long run.

2. Pay attention to design

Your app is your opportunity to make an impression on your customers. Just like you wouldn’t invite someone to your home before you’ve unpacked the boxes, painted, and hung up things on the walls, you wouldn’t want customers interacting with your app before you’ve put the finishing aesthetic touches on it.

It’s also important to remember design consistency. Inconsistent app flow can lead to a bad user experience. For example, the links within your app should match the look and feel of your app’s open screen.

This is where the Jotform Apps advanced App Designer comes in handy. It enables you to customize colors, choose your font, add images, and include a logo to match your brand exactly.

3. Test it before you launch it

Even if you’re on a tight deadline to launch your app (maybe especially if you’re on a tight deadline), make sure you test it before you tell your customers, clients, and coworkers about it. Fortunately, with the preview function in Jotform’s App Builder, you can view how your app will look on a variety of devices before you publish it.

In addition to doing that, ask a friend or two to give it a try before promoting it to the masses. They might see something you don’t since they aren’t as close to the app building process

4. Commit to improving the app regularly

If you go months, even years, before making any noticeable changes to your app, it’ll start to feel stale to the people who use it every day. Making improvements, even minor ones, shows your users that you’re focused on their experience using your app.

Pro Tip:

To build excitement, let users know through email or social media that you’ve made changes.

5. Include a feedback option

One of the best ways to solicit valuable feedback from your users is to include a feedback form directly in your app.

Some important questions include what they like about your app, what they don’t like, any features they’re looking for, and why they’re currently using it. A great feedback form has a mix of open-ended questions, to gather qualitative data, and rating selection and radio button questions, for quantitative data.

To get the best feedback, make it anonymous. Ultimately, you want to receive any criticisms people might have since that will lead to a better app for your customers in the long run.

And don’t fret about making a new feedback form from scratch, Jotform’s form template gallery has more than 450 feedback template options.

Conclusion

It’s nearly 2022. Every business should have an app, because that’s what your customers expect these days. Fortunately, regardless of what industry you’re in, the tips in this blog post will help you create an app that your customers will not only use but enjoy using.

Not long ago, this wouldn’t have been possible without the help of a developer who could code an app from scratch. That’s no longer the case. Jotform Apps allows anyone to create their own app by dragging and dropping the elements they want. Can’t get much easier than that.

Does your business have an app yet? What do your customers expect from an app? Let us know in the comments below.

This article is originally published on Nov 16, 2021, and updated on Nov 25, 2021.
AUTHOR
Chad is VP of Marketing and Communications at Jotform. He’s also a frequent contributor to various tech and business publications, and an absolute wizard with a Vitamix. He holds a master’s degree in communication and resides with his wife and cats in Oakland, California. You can reach Chad through his contact form.

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