How to start an online bakery business

Maybe you’re one of those people whose pies, cakes, cookies, and other treats consistently win rave reviews from family, friends, and coworkers. Perhaps some of them have told you, “You should open your own bakery!” 

Maybe the thought intrigues and excites you, but the idea of leasing or buying a storefront and dealing with everything a brick-and-mortar business entails has put you off the idea.   

While it’s easier said than done, it is possible to launch your bakery business without the hassle of leasing and outfitting a building on the main street of your town.

You can start an online bakery. (And yes, online bakeries are a real thing.)

How to start an online bakery: 7 steps 

If you’ve always dreamed of owning a bakery business, don’t let the idea of operating a storefront and paying a hefty monthly rent scare you away. You can always go that route later if you decide it’s something you really want to do, but you can just as easily make the dream of sharing your mouthwatering creations with loads of happy customers come true by launching an online bakery business.

Here are seven tips to get you started.

1. Determine costs

While the cost of opening an online bakery will certainly be less than opening a physical storefront, there are still a few financial essentials to consider. To start, you’ll need to factor in the cost of equipment, cookware and baking utensils, raw ingredients and other supplies, compensation for yourself and/or employees, and the cost of insurance, business registration, and permits.

2. Conduct market research 

Who is your target market, the ideal group of customers for your creations? And what are the specific kinds of baked goods they’d be willing to pay for? Do they want affordable or higher end treats? 

It’s important to research your target audience at the outset so you don’t end up creating a product without a paying market — or trying to serve a hungry market with the wrong product. 

If you plan to focus on corporate clients, for example, are you located in an ideal area to serve the office and business crowd? Do they want muffins, pastries, and bagels or donuts, cupcakes, and croissants? 

Maybe you plan to sell strictly to restaurants, and they prefer items made with all organic or locally sourced ingredients. 

You obviously have loads of options — just make sure you do your research. 

3. Choose a business entity and register your business 

Now it’s time to get serious. Before you launch your website, begin marketing your business, or embark on any of the other “fun” stuff associated with starting an online bakery, you need to do a few tedious but important things that will keep you on the right side of the law.

For example, you’ll have to form an LLC or other business entity and register it with the local government branch that oversees such things in your area. 

4. Take care of required permits and related legalities 

Because you’re operating a food business, there are a few more paperwork-related items to check off the launch list before you can legitimately open for business — even as an online operation. 

This includes things like certifications, permits and licenses, and anything else deemed necessary to meet the health requirements, laws, and regulations that pertain to your region or locality.

Depending on which state you live in, you may have to obtain a license to certify you can produce and distribute baked goods, or you may need a food safety certification. 

The laws vary by state and jurisdiction, so be sure to consult the government entity in your area to find out what you need to do to be compliant. In my state, that’s the Department of Agriculture & Consumer Services, Food and Drug Protection Division. It’s probably something similar where you live.

5. Choose your niche/specialty 

We touched on this above in the market research section. You’ll base your baked goods niche or specialty on your target market and their needs as well as your specialized skills and interests. These specialized skills and interests are your niche.

For example, maybe you’ve determined that your target market wants healthy treats, so you’ll specialize in gluten-free, sugar-free, and vegan items only. Or maybe you’ll position your business as a small-batch, boutique bakery that produces custom orders for a few select clients, using all organic and locally sourced ingredients. Or maybe your area needs someone who makes elaborate birthday cakes for kids’ parties. You get the idea.

Just keep in mind that you need to balance this with the demand and trends in your area.

6: Launch and build your online presence 

Now that you’ve taken care of items 1–5, it’s time to set up your website or online store. You can make this step as simple or as elaborate as your time frame and your budget allow. 

Don’t have the time or budget for a website with all the bells and whistles? No problem. You can get started with a simple landing page, which is likely all you’ll need until you start building serious momentum in your bakery business. Landing page builders make setting up and designing a landing page fairly easy, even for the less tech-savvy.

Once you’ve set up your landing page, how are you going to get folks to order — and pay for — your fabulous cakes, cookies, pies, and other delectable treats? You can make it easier by investing in the right software to collect orders, get contact information, and take online payments. 

JotForm offers fully customizable bakery order form templates and cake order form templates, as well as an easy way to create a secure payment form for free. You can accept online payments through Square, Stripe, PayPal, and other trusted payment gateways. Simply embed these forms on your bakery business landing page or website and let the orders roll in! 

You can even manage and track your business operations in a single database with one of JotForm’s 270+ free table templates.

7. Market, market, market! 

Now that you know your target market and niche and you’re ready to debut your online presence, it’s time to start marketing!

There are lots of free and low-cost ways to do this. For example, you can set up social media profiles for your business on the relevant platforms. Be sure to use your landing page or website URL in the bio section of each of those platforms. Post pictures to Instagram and Facebook, tweet about specials, and ask your followers to share your posts.

Even if your plan is to remain an online bakery for the life of your business, you may still want to occasionally sell your goods at local events and gatherings to give people the opportunity to actually see, smell, and taste your baked treats. Just don’t forget to share the address of your online home with them so they can place orders in the future. 

Referrals and word of mouth are other effective, no-cost ways to market. Simply ask your best customers to tell their friends and family about your bakery, and give them business cards with your logo, business name, and your website or landing page URL to share with their contacts. 

You could also submit your business to local listing services or create a customer loyalty program. You might even start a newsletter, where you could share exclusive behind-the-scenes bakery news and updates and subscriber-only specials. 

If you have a marketing budget, consider building a full website with a blog and invest in SEO marketing, social ads, and other forms of paid advertising. 

Once you’ve got a plan and a schedule for the seven steps above, and the orders and rave reviews are rolling in, you can start fantasizing about your star turn on Nailed It!, Sugar Rush, or Best Baker in America. 

AUTHOR
Kimberly Houston is a conversion-focused marketing copywriter. She loves helping established creative service providers attract and convert their ideal clients with personality-driven web and email copy, so they can stand out online, and get more business, bookings, and sales.

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