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The College Football Playoff streamlines championship operations with Jotform & Square
By using Jotform and Square, the CFP events team was able to consolidate fragmented event operations into a single, branded workflow, giving their team control, protecting revenue, and supporting a premium guest experience.
College Football Playoff case study results at a glance
Jotform & Square toolset yielded more than 50% cost savings
Events & Hospitality team manages more than 30 annual events
No developers are needed to facilitate event registrations and deposits
College Football Playoff
Industry:
Sports & Activities
Organization Size:
Large
Use Cases:
Registration forms, Square integration (secure online payments), white labeling, email notifications, payment tracking, transaction reporting, receipt management
Products Used
About
The College Football Playoff (CFP) determines college football’s national champion on the gridiron each year. Over 30 million people tuned in to watch this year’s championship – a higher viewership than Game 7 of the 2025 World Series and the 2026 NBA Finals.
Challenge
The College Football Playoff's Events team sought a better way to manage VIP game registrations, secure payment collection, and event logistics after a patchwork of tools created an inadequate experience for staff and guests. As registration, payment, and guest information became increasingly fragmented, the team spent more time reconciling data and chasing payments than delivering the premium championship experience they wanted to provide.
Solution
Jotform and Square gave the CFP a single, branded workflow that combines VIP registration, event logistics, and secure payment collection into one seamless experience for guests. By eliminating manual invoicing and disconnected systems, the team now spends less time on administrative tasks and more time delivering a top-flight championship experience.
Results
Jotform Enterprise and Square have transformed the College Football Playoff's registration workflow into a centralized platform that helps the Events team deliver a seamless, high-end experience for hundreds of VIP guests, while reducing administrative work and protecting revenue. What began as a solution for championship registrations has expanded into an organization-wide tool that gives the team greater control over event operations, branding, and internal workflows.
Efficiency meets an elevated experience
We're able to be more efficient because we have the tech solution in Jotform and Square. When VIPs are registering for the national championship game, there’s one seamless experience for us, and an elevated registration experience for our guests.
Senior Director, Events and Hospitality at the College Football Playoff
