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The University of Michigan calls Jotform Enterprise a game-changer

Learn how the University of Michigan Athletics Department uses Jotform Enterprise to streamline data collection and unify payment processes.

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University of Michigan

Supporting 350 staff, 940 student-athletes, and legions of fans with Jotform Enterprise





Money saved by using Jotform Enterprise


University of Michigan

University of Michigan



Company Size:


Use Cases:

Collaborating with HR, facilities, tours, events, and athletics teams, collecting payments and issuing custom PDF receipts and invoices, white labeling and custom-branding forms, promoting autonomy, and automating email communications.


The University of Michigan supports 50,000 students from all 50 states and 135 countries and is one of the top-ranked public colleges in the United States.


University of Michigan business systems analyst Torri McCray wanted a more robust alternative to Google Forms. She needed a powerful data-collection tool that was easy to use and had advanced features like conditional logic. 


With Jotform Enterprise, McCray can quickly customize forms, collaborate with fellow staff, and automate emails. She can also collect payments across the department using a single integration, solving a long-standing pain point for the university and saving “tons of money and time.”


McCray has created forms that touch every department within Athletics, including academics, events, team management, and HR. Using Jotform’s no-code data tables, conditional logic, and workflow automation, McCray has optimized several processes. By using Jotform Enterprise, the university is saving up to $50,000 per year.

Optimizing functions and process flows across Athletics

I’ve received an overwhelmingly positive response. Jotform Enterprise has been a game-changer for us.

Torri McCray

Business systems analyst, University of Michigan Athletics