Case Study

Excel London automates 94% of manual emails with Jotform Enterprise

Excel London uses Jotform Enterprise to streamline operations, automating complex workflows and saving hundreds of hours across departments. Discover how Jotform enhances data management and collaboration.

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Boosting efficiency and reducing manual work

300+

hours

Saved every year

9

Departments using Jotform Enterprise

94%

less

Manually emails sent

Industry: Tourism

Organization size: Large

Excel London

ExceL London is a major international exhibition and convention centre located in East London’s Royal Docks. Its 230-member staff support around 400 events each year — serving visitors, exhibitors, and event organizers across building services, traffic, sustainability, procurement, marketing, sales, digital signage, and more.

Use cases

Workflow automation, e-signature collection, cross-team collaboration, real-time reporting, PDF generation

Challenge

Excel London lacked a single system of record for its data and processes. Departments often received the same information but stored it in different places, hindering collaboration and delaying workflows. Managing catering applications for a single event required more than 3,000 emails sent over a three-month period.
Solution

Excel London implemented Jotform Enterprise’s no-code form builder, conditional logic, automated workflows, PDF generation, and integrations to centralize and streamline workflows.
Results

Manual emails were reduced by 94%. The new workflows are projected to save teams 300+ hours per year.

Form analytics and automated reporting now enable ExceL London to feed visual dashboards and insights directly into board reports, promoting a more data-driven culture.