Free Lead Generation Quizzes

Looking to generate new leads for your business? Create engaging interactive quizzes fast with Jotform. Identify key demographics, grow your email newsletter list, and classify leads earlier. Drag and drop to add your own branding and showcase your products with images and videos.


Free Lead Generation Quiz Templates

Not sure where to start? Choose one of our free, ready-made form templates — then personalize it however you see fit with our powerful form builder. Drag and drop to customize any element of your quiz without any coding.

Sales Lead Generation Form

Template sales-lead-generation-form
Template sales-lead-generation-form

Lead Generation Survey

Template lead-generation-survey
Template lead-generation-survey

Real Estate Sales Lead Form

Template real-estate-sales-lead-form
Template real-estate-sales-lead-form


Engaging Lead Generation Quizzes

Create Quizzes in Minutes

You don’t need any coding or design knowledge to get started. With Jotform’s ready-made templates and intuitive builder, you can create, share, and embed engaging lead generation surveys in no time.

Fully Customize Quizzes

Customize the look and feel of your quizzes in just a few clicks. Upload your logo, change fonts and colors, and make other design changes to suit your needs.

Use Different Question Types

Gather useful lead generation data by using different question styles — including yes or no, single and multiple choice, image choice, sliders, fill-in-the-blank, and more.

Keep Users Engaged

Create a user-friendly experience by displaying one question at a time. This survey style increases the likelihood that a respondent will continue until they reach the end of the survey.

Compile and Manage Quiz Results

Easily analyze and share quiz data with team members using Jotform Tables — our powerful online spreadsheet-database software. You can also use Jotform Report Builder to create professional visual reports with the click of a button.


What our users say about Jotform

Jotform is the cornerstone of my lead generation and for all my e-signature needs. It's the easiest yet most powerful tool for creating questionnaires that make a difference in my daily occupations within a few minutes. Jotform is also fully customizable, so it delivers what I need it to do. I'm delighted about the many updates throughout the year. Thank you to all the team who supports us to succeed!

Alexandre Bérubé, Managerial Economist, Group Evivus

Learn More About Lead Generation Quizzes

All your questions about Jotform — answered. Check out our FAQs for answers to common questions, or contact our support team for further information.

Your search "[searchValue]" did not match any results.

What is a lead quiz?

Lead quizzes are shared and filled out by customers and potential leads in order to gather useful business data and know your audience better.

How do you make a lead gen quiz?

To create a lead gen quiz, simply choose one of our free quiz templates to start — then drag and drop to add different question types, include images and videos, and upload your own branding.

What are lead generation questions?

Effective lead generation questions help you identify your target customers in order to gain critical insights and make informed business decisions.

What are the 4 steps of the lead generation process?

The 4 steps of the lead generation process are:

  • Identify your target customers
  • Create engaging content
  • Increase traffic across channels
  • Convert visitors to leads