5 best SEO affiliate programs in 2026 (+1 alternative)

Search behavior is changing fast. AI tools and conversational search are getting more attention, but organic search still drives the most reliable traffic and conversions. A 2025 BrightEdge study found that AI search accounts for less than one percent of referral traffic, while traditional organic search continues to generate most website visits and stronger conversion rates. That makes SEO one of the most dependable growth channels for businesses, especially those focused on building a stronger sales pipeline.

That’s good news for affiliate marketers. As long as businesses rely on SEO to attract customers, there will be demand for tools that help them rank higher, analyze competitors, and improve site performance. 

Many of these tools offer affiliate programs, but success still depends on choosing the right program and promotion strategy. In this guide, we’ll cover five of the best SEO affiliate programs in 2026, plus one alternative program that isn’t SEO-specific but may convert better for certain audiences.

What is an SEO affiliate program?

An SEO affiliate program allows marketers, bloggers, and content creators to earn commissions by promoting SEO tools or services and referring paying customers through unique affiliate links.

When someone clicks your affiliate link and purchases the tool, you receive a commission, typically as a one-time payment or recurring percentage of the subscription fee.

5 best SEO affiliate programs in 2026

SEO tools are among the most popular software products promoted through affiliate marketing. They’re widely used by marketers, agencies, and businesses trying to grow their organic visibility.

The programs below stand out because of their strong commissions, reliable tracking, and well-known brands. We’ve also included one alternative affiliate program that isn’t strictly SEO-focused but may offer higher conversion potential for some audiences.

Program	Commission model	Commission	Cookie duration
Semrush	One-time commission	Up to $300 per sale, $10 for every free trial your referrals sign up	120 days
HubSpot	Tiered one-time commission	Up to $1,000 per sale	180 days
Mangools	Recurring commission	Up to 35 percent	30 days
The HOTH	Recurring commission	50 percent	120 days
SE Ranking	Recurring commission	Up to 30 percent	120 days
Jotform Affiliate Partner Program	Recurring commission	30 percent recurring	60 days

1. Semrush Affiliate Program

Semrush is one of the most widely used SEO platforms in the industry. Its main goal is to help businesses improve online visibility through keyword research, competitor analysis, and performance tracking.

The Semrush Affiliate Program allows marketers to earn commissions by recommending the platform to businesses and digital marketing professionals.

• Best for: Bloggers and content creators, SEO professionals and agencies, digital marketers, and online educators and influencers
• Pros
  • Trusted brand widely used in the SEO industry
  • High-value commission per sale
  • Extensive marketing resources and support
• Commission: Up to $300 per sale, $10 for every free trial your referrals sign up
• Cookie duration: 120 days
• How to get started
  • You can apply through the Semrush affiliate platform
  • Once approved, you’ll receive a dashboard with tracking links and promotional assets
  • When a user clicks the link, a tracking cookie is stored in their browser for up to 120 days
  • If the user purchases a subscription within that timeframe, the conversion is attributed to the affiliate
  • Commissions are paid as fixed, one-time rewards per qualified sale, based on the type of subscription purchased

2. HubSpot Affiliate Program

HubSpot is a leading CRM and marketing automation platform that combines sales, marketing, and customer service tools in one ecosystem. In addition to its core features, it offers built-in SEO and content marketing tools designed to help businesses attract qualified traffic, generate leads, and convert them into customers through inbound marketing. 

The Affiliate Program allows HubSpot partners to earn commissions by referring businesses to its suite of tools, making it a popular choice for marketers promoting all-in-one growth platforms.

• Best for: Marketing educators, SaaS bloggers, business consultants, and digital marketing agencies
• Pros
  • High-value software subscriptions
  • Well-known global brand
  • Extensive educational content to promote
• Commission: Up to $1,000 per sale depending on the plan
• Cookie duration: 180 days
• How to get started
  • Apply through the HubSpot affiliate portal and choose the program tier that fits your audience size
  • HubSpot affiliates earn commissions by referring users through tracked affiliate links placed in content such as blogs, courses, or marketing resources
  • Once a user clicks the link, their activity is tracked for 90 days
  • If the user upgrades to a paid HubSpot plan within that period, the affiliate receives a commission based on the selected partner tier and product purchased

3. Mangools Affiliate Program

Mangools is an all-in-one SEO toolkit designed for marketers, bloggers, and small businesses looking for a simple way to improve their search visibility. Its platform includes essential tools for keyword research, rank tracking, backlink analysis, and SERP insights, covering the core needs of most SEO workflows. Mangools is especially popular among beginners and budget-conscious users thanks to its intuitive interface and more accessible pricing compared to many enterprise-level SEO platforms. 

The Affiliate Program allows Mangools partners to earn recurring commissions by recommending its tools to audiences looking for user-friendly SEO solutions.

• Best for: SEO bloggers, niche site builders, digital marketing educators, and YouTube creators
• Pros
  • Recurring commissions from subscriptions
  • User-friendly tool that’s popular with beginners
  • Strong brand reputation among SEO communities
• Commission: Up to 30 percent recurring
• Cookie duration: 35 days
• How to get started
  • Sign up through the Mangools affiliate program and start sharing your unique referral links
  • Mangools uses a recurring commission model where affiliates earn a percentage of each customer’s subscription
  • When someone clicks an affiliate link, a 30-day cookie is applied
  • If the user subscribes within that window, the affiliate earns ongoing commissions for as long as the customer remains active

4. The HOTH Reseller Program

A digital marketing service provider, The HOTH specializes in SEO solutions such as link building, managed SEO campaigns, and content creation. Unlike most platforms on this list, The HOTH focuses on delivering done-for-you SEO services rather than software tools, making it a strong fit for businesses that prefer to outsource their SEO efforts. 

The HOTH offers both a traditional affiliate program and a reseller program, giving partners flexibility in how they earn.

• Best for: Marketing consultants, SEO agencies, freelancers offering digital services, website owners managing client projects
• Pros
  • Ability to set your own pricing and profit margins
  • Access to a wide range of SEO services without in-house execution
  • White-label options for building your own brand
• Commission: 50 percent 
• Cookie duration: 120 days
• How to get started
  • Apply through The HOTH reseller program and start offering SEO services to your clients as part of your own service packages
  • The HOTH affiliate program allows partners to earn commissions by referring customers through unique tracking links
  • When someone clicks your link and makes a purchase, you earn a commission
  • For those who prefer a more hands-on model, The HOTH’s reseller program allows partners to purchase and resell SEO services to their own clients at custom pricing, keeping the profit margin

5. SE Ranking Affiliate Program

SE Ranking is an all-in-one SEO platform designed to help businesses, marketers, and agencies manage their search performance in one place. It includes tools for keyword research, rank tracking, competitor analysis, backlink monitoring, and website auditing — covering both strategy and execution.

The platform is known for its balance of functionality and affordability, making it a strong option for growing teams that need scalable SEO tools without enterprise-level complexity. SE Ranking also offers an Affiliate Program that allows partners to earn recurring commissions by promoting its platform to relevant audiences.

• Best for: Bloggers, agencies, marketing consultants, and SEO professionals
• Pros
  • Recurring commissions from subscriptions
  • Long cookie duration
  • Strong product reputation among agencies
• Commission: Up to 30 percent recurring
• Cookie duration: 120 days
• How to get started
  • Apply through the SE Ranking affiliate program and begin promoting the platform through your marketing channels
  • SE Ranking affiliates earn recurring commissions by referring users through tracked links
  • After a user clicks the link, a 120-day cookie tracks their activity
  • If they subscribe within that timeframe, the affiliate earns a percentage of the subscription revenue for as long as the account remains active

Tips for choosing the best SEO affiliate program

Choosing the right affiliate program can significantly impact your results. Instead of focusing only on commission percentages, consider the broader strategy behind your promotion.

Here are a few tips to keep in mind.

• Choose tools your audience actually needs: Promote software that solves real problems for your readers. If your audience consists of bloggers or small businesses, beginner-friendly tools may convert better than enterprise platforms.
• Look for recurring commissions: Recurring commissions allow you to build predictable revenue over time. Many affiliate programs pay monthly percentages for every active subscription.
• Evaluate brand reputation: Well-known brands are often easier to promote because users already trust them. Positive reviews and industry recognition can improve conversion rates.
• Consider cookie duration: A longer cookie duration increases the chances of earning a commission if users take time to make a purchase decision.
• Think beyond SEO: Some audiences searching for SEO tools may also be interested in digital marketing workflows, automation tools, or other software that supports online growth. Expanding your promotion strategy beyond SEO tools alone can increase your earning potential.

If you’re exploring marketing tools that support SEO strategies, you might also look into resources like AI SEO tools or broader digital marketing tools that help streamline marketing efforts.

Jotform Affiliate Partner Program as a better alternative

While Jotform isn’t an SEO-specific affiliate program, it can be a strong alternative for audiences interested in digital marketing, lead generation, and online business tools.

Many marketers who promote SEO tools are ultimately targeting the same goal: helping businesses generate leads and grow revenue. In that context, tools like Jotform — which directly support data collection, form building, and workflow automation — can sometimes convert more effectively than specialized SEO platforms.

Jotform is a no-code form-building platform that enables businesses to create online forms, collect data, automate workflows, and manage submissions without any technical setup. It’s widely used across industries for use cases like lead generation, surveys, registrations, payments, and more.

Because of its broad range of applications and ease of use, the Jotform Affiliate Partner Program is accessible to almost anyone with an audience. That makes it a practical option for marketers, creators, and agencies looking to promote a tool with wide appeal.

• Best for: Bloggers and creators, marketing professionals, agencies and consultants, educators and students, and anyone with an online audience
• Pros
  • 30 percent recurring commission for one year per every paid user referred
  • Easy application process with fast approval
  • Because Jotform can be used for surveys, lead generation, customer feedback, event registrations, and countless other scenarios across a range of industries and professions, affiliates often find it easier to promote than highly specialized tools
• Commission: 30 percent recurring commission
• Cookie duration: About 60 days
• How to get started
  • The Jotform Affiliate Partner Program follows a simple three-step process:
    • Apply to become an affiliate partner through the Jotform affiliate application form. Applications are typically reviewed within about one business day, making it easy to start quickly. Once approved, you’ll receive access to your referral dashboard and marketing resources.
    • Share your unique referral link.
    • Earn commissions when users subscribe.

Why limit yourself to SEO affiliate programs?

SEO affiliate programs can be profitable, but they typically target a relatively narrow audience of mainly marketers, agencies, and SEO professionals actively looking for optimization tools.

In contrast, platforms like Jotform appeal to a much broader audience. Anyone who needs to collect data, generate leads, automate workflows, or manage online interactions can benefit from a form builder. This includes businesses, creators, educators, nonprofits, and even individuals — not just SEO specialists.

This wider appeal translates into more opportunities to convert. Instead of waiting for users specifically searching for SEO tools, you can promote a product that fits into multiple use cases across the entire marketing funnel, from lead capture to customer engagement.

For affiliate marketers, this means

• A larger potential audience
• More diverse content opportunities
• Stronger conversion potential across different niches

If you’re looking to build a more scalable and consistent affiliate income stream, expanding beyond SEO-only tools can be a smart move. Start earning recurring commissions by joining the Jotform Affiliate Partner Program and promoting a tool that serves a broader, high-intent audience.