Content Marketing

 
<img src="https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920.jpg" class="featured wp-post-image" alt="" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920.jpg 1920w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-1536x1024.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2021/06/software-development-4165307_1920-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

How to combine social media and content marketing                        

by Sylvia Wilcox | June 02, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6.jpg" class="featured wp-post-image" alt="" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6.jpg 1434w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-250x159.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-700x445.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-768x488.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-120x76.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-330x210.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-576x366.jpg 576w, https://www.jotform.com/blog/wp-content/uploads/2021/05/image-6-315x200.jpg 315w" sizes="(max-width: 315px) 100vw, 315px" />                                        

Advice

Small business content marketing: Blogging                        

by Sylvia Wilcox | May 28, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-scaled.jpg" class="featured wp-post-image" alt="" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-1536x1024.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2021/04/business-analysis-concept-businesswoman-analyzing-min-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

The impact SEO has on content marketing strategy                        

by Sylvia Wilcox | April 14, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/03/1.jpg" class="featured wp-post-image" alt="buyer persona" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/03/1.jpg 1280w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-700x466.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2021/03/1-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

How to create an effective buyer persona                        

by Anthony Lee | March 12, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-scaled.jpg" class="featured wp-post-image" alt="landing page conversion rates" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-250x78.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-700x219.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-768x241.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-1536x481.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-120x38.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-330x103.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-640x200.jpg 640w, https://www.jotform.com/blog/wp-content/uploads/2021/02/landing-page-conversion-rates-639x200.jpg 639w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

What’s a good landing page conversion rate?                        

by Andrew C. Pincher | February 19, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-scaled.jpg" class="featured wp-post-image" alt="" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-250x119.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-700x332.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-768x365.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-1536x729.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-120x57.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-330x157.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-640x304.jpg 640w, https://www.jotform.com/blog/wp-content/uploads/2021/01/content-marketing-platforms-421x200.jpg 421w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

Top 5 content marketing platforms for 2021                        

by Sylvia Wilcox | January 14, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-scaled.jpg" class="featured wp-post-image" alt="b2b content marketing" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-250x160.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-700x448.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-768x492.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-1536x984.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-120x77.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-330x211.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-571x366.jpg 571w, https://www.jotform.com/blog/wp-content/uploads/2021/01/campaign-creators-RSc6D7bO0fA-unsplash-compressed-312x200.jpg 312w" sizes="(max-width: 312px) 100vw, 312px" />                                        

Advice

How to create an effective B2B content marketing strategy                        

by Sylvia Wilcox | January 11, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas.jpg" class="featured wp-post-image" alt="" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas.jpg 992w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-700x466.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2020/08/content-marketing-ideas-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

5 creative content marketing ideas for your website                        

by Sylvia Wilcox | August 20, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl.jpg" class="featured wp-post-image" alt="" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl.jpg 1729w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-1536x1024.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2020/05/content-marketing-funnewl-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

What is a content marketing funnel?                        

by Sabra Mwaura | May 22, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting.jpg" class="featured wp-post-image" alt="video shooting" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting.jpg 1191w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-shooting-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

Add these 7 video marketing tools to your toolbelt                        

by Anthony Lee | April 16, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics.jpg" class="featured wp-post-image" alt="colleagues evaluating the video metrics" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics.jpg 1276w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-700x466.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2020/04/video-metrics-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

Use these 5 video marketing metrics to measure success                        

by Anthony Lee | April 07, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357.jpg" class="featured wp-post-image" alt="a content marketer working on a computer" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357.jpg 1276w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-700x466.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2020/03/startup-planning-notes-mac-book-7357-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

7 essential content marketing tips for every business                        

by Kimberly Houston | March 27, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash.jpg" class="featured wp-post-image" alt="youtube marketing tips" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash.jpg 1417w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2020/03/nordwood-themes-8LfE0Lywyak-unsplash-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

7 YouTube marketing tips                        

by Anthony Lee | March 04, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01.png" class="featured wp-post-image" alt="what is content marketing" srcset="https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01.png 1655w, https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01-250x152.png 250w, https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01-768x466.png 768w, https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01-700x425.png 700w, https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01-120x73.png 120w, https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01-330x200.png 330w, https://www.jotform.com/blog/wp-content/uploads/2019/10/content-marketing-featured-01-603x366.png 603w" sizes="(max-width: 330px) 100vw, 330px" />                                        

Guides

What Is Content Marketing?                        

by Sylvia Wilcox | March 30, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04.png" class="featured wp-post-image" alt="JotForm - Hubspot Integration" srcset="https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04.png 831w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-250x151.png 250w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-768x463.png 768w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-700x422.png 700w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-120x72.png 120w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-330x199.png 330w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-607x366.png 607w, https://www.jotform.com/blog/wp-content/uploads/2019/03/JotForm-HubSpot-blog-banner-04-332x200.png 332w" sizes="(max-width: 332px) 100vw, 332px" />                                        

Product

New integration: Get more from HubSpot CRM with JotForm                        

by Chad Reid | March 18, 2019

<img src="https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header.png" class="featured wp-post-image" alt="Why stories matter - and how to own your &quot;hero&#039;s journey&quot;" srcset="https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header.png 825w, https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header-250x152.png 250w, https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header-768x465.png 768w, https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header-700x424.png 700w, https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header-120x73.png 120w, https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header-330x200.png 330w, https://www.jotform.com/blog/wp-content/uploads/2018/10/Launch-medium-header-604x366.png 604w" sizes="(max-width: 330px) 100vw, 330px" />                                        

Backstage

Why stories matter - and how to own your “hero’s journey”                        

by Aytekin Tank | October 15, 2018