Customer Research

 
<img src="https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-scaled.jpeg" class="featured wp-post-image" alt="concept testing" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-scaled.jpeg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-250x81.jpeg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-700x227.jpeg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-768x249.jpeg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-1536x497.jpeg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-120x39.jpeg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-330x107.jpeg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-640x207.jpeg 640w, https://www.jotform.com/blog/wp-content/uploads/2021/04/concept-testing-618x200.jpeg 618w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

Steps to successful product concept testing                        

by Peter Page | April 09, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-scaled.jpg" class="featured wp-post-image" alt="customer satisfaction and retention" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-250x70.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-700x196.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-768x215.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-1536x431.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-120x34.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-330x93.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/03/customer-satisfaction-and-retention-640x180.jpg 640w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

How to improve customer satisfaction and retention                        

by Quentin Ainsworth | March 03, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-scaled.jpg" class="featured wp-post-image" alt="real-time customer feedback" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-250x69.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-700x192.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-768x211.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-1536x422.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-120x33.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-330x91.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/03/real-time-customer-feedback-640x176.jpg 640w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

The benefits of real-time customer feedback                        

by Quentin Ainsworth | March 02, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps.jpg" class="featured wp-post-image" alt="csat vs nps" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps.jpg 1911w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-250x62.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-700x174.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-768x190.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-1536x381.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-120x30.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-330x82.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/02/csat-vs-nps-640x159.jpg 640w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

CSAT vs NPS: Which should you use?                        

by Quentin Ainsworth | February 24, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-scaled.jpg" class="featured wp-post-image" alt="customer survey tools" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-250x80.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-700x224.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-768x245.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-1536x491.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-120x38.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-330x105.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-640x204.jpg 640w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-feedback-software-626x200.jpg 626w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

The best customer survey tools for 2021                        

by Quentin Ainsworth | February 17, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-scaled.jpg" class="featured wp-post-image" alt="customer satisfaction metrics" srcset="https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-scaled.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-250x70.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-700x197.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-768x216.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-1536x432.jpg 1536w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-120x34.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-330x93.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2021/02/customer-satisfaction-metrics-640x180.jpg 640w" sizes="(max-width: 352px) 100vw, 352px" />                                        

Advice

5 customer satisfaction metrics to track in 2021                        

by Quentin Ainsworth | February 16, 2021

<img src="https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey-.jpg" class="featured wp-post-image" alt="A customer filling out a customer experience survey" srcset="https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey-.jpg 1512w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--768x513.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--548x366.jpg 548w, https://www.jotform.com/blog/wp-content/uploads/2020/12/customer-survey--300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

29 best customer experience survey questions                        

by Kimberly Houston | December 18, 2020

<img src="https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01.png" class="featured wp-post-image" alt="how to do market research" srcset="https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01.png 1607w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-250x151.png 250w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-768x465.png 768w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-700x423.png 700w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-120x73.png 120w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-330x200.png 330w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-605x366.png 605w, https://www.jotform.com/blog/wp-content/uploads/2019/11/how-to-do-market-research-featured-01-331x200.png 331w" sizes="(max-width: 331px) 100vw, 331px" />                                        

Guides

How to Do Market Research                        

by Anthony Lee | December 23, 2019

<img src="https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research.jpg" class="featured wp-post-image" alt="qualitative research" srcset="https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research.jpg 2048w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-700x467.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2019/11/qualitative-research-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

4 expert tips for conducting qualitative market research                        

by Anthony Lee | November 01, 2019

<img src="https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research.jpg" class="featured wp-post-image" alt="quantitative market research" srcset="https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research.jpg 1280w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-250x165.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-768x508.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-700x463.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-120x79.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-330x218.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-553x366.jpg 553w, https://www.jotform.com/blog/wp-content/uploads/2019/10/market-research-302x200.jpg 302w" sizes="(max-width: 302px) 100vw, 302px" />                                        

Advice

5 quantitative market research best practices                        

by Anthony Lee | October 28, 2019

<img src="https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey.jpg" class="featured wp-post-image" alt="market research survey questions" srcset="https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey.jpg 1280w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-250x167.jpg 250w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-768x512.jpg 768w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-700x466.jpg 700w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-120x80.jpg 120w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-330x220.jpg 330w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-549x366.jpg 549w, https://www.jotform.com/blog/wp-content/uploads/2019/10/customer-survey-300x200.jpg 300w" sizes="(max-width: 300px) 100vw, 300px" />                                        

Advice

9 customer-focused market research survey questions                        

by Anthony Lee | October 24, 2019