The best customer survey tools for 2021

If it seems like there’s a software solution available for every business activity, that’s because there is.

Customer feedback is no exception.

As more businesses understand the importance of collecting, analyzing, and acting upon customer feedback, more tools are coming onto the market to support these capabilities. Like all types of software, competition is high, and each tool competes with the next to provide the best functions, user interface, and pricing.

There is no right or wrong customer survey tool. A business that wants real-time feedback on a product in development will have different software needs than a company sending feedback surveys once a month to different customer groups.

Take a look at some of the popular customer survey tools in 2021, and see which one may be the best fit for your needs and budget.

JotForm Tables

One of the biggest challenges of customer feedback is how to categorize it, assign it, and act on it smoothly and quickly. With JotForm Tables, you can do this easily and for free.

JotForm Tables is a hybrid spreadsheet-database collaboration tool that integrates with JotForm’s digital form builder. Businesses can create and send customer feedback surveys and forms using a range of feedback form templates. When feedback is submitted, the data is automatically sent to the relevant JotForm table, where you can manage it.

Team members collaborate in real time on feedback tasks, while spreadsheet functions are at their fingertips to process and analyze the data for maximum insights. JotForm Tables is a perfect example of advanced software you can leverage for customer feedback processes — and at no cost, it’s unbeatable in terms of efficacy and value.

Pricing: A free Starter plan is available.


Small business owners love SurveyMonkey because it allows them to quickly and easily create customer feedback surveys with a simple user interface that doesn’t demand much tech knowledge. In addition to SMBs, big-name brands use SurveyMonkey for everything from customer satisfaction surveys to feedback following brand events and employee engagement initiatives.

SurveyMonkey is suitable for more basic, straightforward surveys. It doesn’t really provide room for complex and detailed questionnaires. The question suggestion and optimization feature are handy for tweaking your survey so you can get the most from it.

Customer Satisfaction Survey Template
SurveyMonkey Customer Satisfaction Survey Template

The tracking and reporting functions play a big part in creating effective surveys, and integrations with CRMs, social media accounts, and e-commerce platforms support seamless feedback processes for any type of business.

Pricing: A basic Freemium plan is available.


A popular alternative to SurveyMonkey, SurveyLab provides similar functionality, such as survey and questionnaire creation and distribution, aggregation of responses, and robust analytics and reporting. The software supports multiple languages, branded surveys, a question library, and mobile surveys as well as audio, video, and image support.

SurveyLab IT Help Desk Survey Template
SurveyLab IT Help Desk Survey Template

SurveyLab works for businesses of all sizes, and it grows with you, offering a generous professional package that supports unlimited survey responses for a reasonable monthly fee. With a decent range of software integrations and data upload capabilities, SurveyLab can streamline existing business operations, no matter what stage of growth the business is at.

Pricing: A free trial is available, and paid plans start at $29 per month.


Gathering feedback during the product development process is a powerful way to boost your chances of long-term success. Hellonext is feedback software designed to do just that.

Hellonext Dashboard
Hellonext Dashboard

A best friend to product managers everywhere, Hellonext enables them to collect customer votes on product ideas and features, share product roadmap updates after implementing feedback, and publish “changelogs” that show customers the updates and improvements made to products on an ongoing basis.

Hellonext supports feedback crowdsourcing that turns the product development process into a collaboration between a business and the target audience. It integrates with over 100 workspace and business platforms.

Pricing: A free trial is available, and paid plans start at $25 per month.


HubSpot offers customer feedback software, which is very handy for companies already using the well-known software platform for inbound marketing and sales.

HubSpot’s customer feedback solution enables you to create online surveys and distribute them via email or on the company website. It also includes live chat functionality, chatbots, and customer issue ticketing.

One powerful feature is the knowledge base, built from the most commonly asked customer questions. A robust goals-based reporting system helps businesses turn feedback into actionable insights, and the software supports auto-routing of feedback and assignment of feedback tasks, making it a solid tool for collaboration on customer feedback too.

HubSpot’s customer feedback software doesn’t stand alone, so it only makes sense for existing HubSpot customers or those who are looking for a much wider marketing software solution that includes a customer feedback module.

HubSpot Dashboard
HubSpot Dashboard

Pricing: The Starter package is $50 per month.


Managing customer service and support operations is easy with UseResponse. The customer feedback software provider paints itself as a one-stop solution for managing customer complaints, running a help desk and knowledge base, and assigning customer support tickets for quick handling by team members.

The functionality of UseResponse is impressive given its affordable pricing. It integrates with a wide range of channels to communicate with customers, including Facebook Messenger, Skype, WhatsApp, and Telegram.

UseResponse does a great job of automating and centralizing customer support requests and tasks. The handy roadmap board, which is accessible to all team members in real time, provides a clear picture of the current feedback situation, and facilitates smooth teamwork and quick response times.

Useresponse Dashboard
Useresponse Dashboard

Pricing: There is a 14-day free trial. Plans begin at $49 per month.

Which customer survey tool will you choose?

Customer feedback isn’t an option. It’s essential to boost business performance. The only question is which customer survey tool is best for your business, performance goals, and available budget.

With low-cost and even free software options on the market, there’s no reason to delay. Make the choice to level up your customer feedback processes today.

Data collection analyst. Seeing life in 1's and 0's. Can't resist to a good cup of coffee. You can reach Quentin through his contact form.

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