5 quantitative market research best practices

If you’re looking to quickly gauge general sentiment about a product or service, quantitative market research is the way to go. It can help you quantify attitudes, behaviors, opinions, and the like from your target audience.

Following some best practices as you conduct your research will help produce optimal results. While not exhaustive, the five best practices we discuss below can have a significant impact on your research efforts.

Follow these tips, and you’ll be well on your way to a successful quantitative research project.

Looking for more help in your market research journey? We created this lengthy guide on performing market research.

This article is originally published on Oct 28, 2019, and updated on Nov 07, 2019.
Marketing expert. In love with Apple products. Avid biker.

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