Better analyze your data by connecting your Jotform forms with Google Tag Manager and Google Analytics. View analytics for submissions, form fields, thank you pages, and more. Boost conversion rates and make better decisions for your business.
Analyze customer data and learn how to increase your conversion rates by connecting your online forms with Google Analytics.
Get analytics for specific fields on your form. Find each form field’s unique name and Form ID in the Jotform Form Builder and view it in Google Tag Manager.
Insert GTM code into your custom thank you page to track how users interact with it.
Add form fields as user-defined variables in Google Tag Manager to track form field analytics individually.
Demo Feature: Conditional Logic Demos
Encourage users to elaborate on their answers when collecting surveys or feedback — for example, if a user states that they were dissatisfied with something on an event satisfaction survey, you can show a text box to allow them to explain further.