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Better understand how users interact with your website using UTM tracking. By setting up UTM tracking for your online forms, you can monitor form traffic, scale successful projects, and boost conversions and revenue.
Track and analyze form traffic data to optimize your campaigns.
Drag and drop two text box fields onto your form and label them as “utm_campaign” and “utm_source”.
With Jotform’s conditional logic feature, you can hide your UTM tracking fields to make them invisible to your form users.
Access, manage, and analyze your UTM tracking data in Jotform Tables. Build a spreadsheet from scratch or get started with a ready-made marketing plan template.
Set up filters to find out which specific activities lead to spikes or drops in form conversions.
Analyze your form data in Google Analytics with Jotform’s free widget. Just drag and drop to add the widget to your form and connect your two accounts to complete the setup.
Jotform keeps form data safe with a 256-bit SSL connection, PCI compliance, GDPR compliance, and the option to encrypt your forms.
Demo Feature: Conditional Logic Demos
Encourage users to elaborate on their answers when collecting surveys or feedback — for example, if a user states that they were dissatisfied with something on an event satisfaction survey, you can show a text box to allow them to explain further.