Better understand how users interact with your website using UTM tracking. By setting up UTM tracking for your online forms, you can monitor form traffic, scale successful projects, and boost conversions and revenue.
Track and analyze form traffic data to optimize your campaigns.
Drag and drop two text box fields onto your form and label them as “utm_campaign” and “utm_source”.
Access, manage, and analyze your UTM tracking data in Jotform Tables. Build a spreadsheet from scratch or get started with a ready-made marketing plan template.
Demo Feature: Conditional Logic Demos
Encourage users to elaborate on their answers when collecting surveys or feedback — for example, if a user states that they were dissatisfied with something on an event satisfaction survey, you can show a text box to allow them to explain further.