We can all agree on one thing: we don’t like when companies are confusing. Knowing exactly what you’re signing up for or getting into alleviates concerns and drives trust for the company. Instead of using the one-size-fits-all default “submit” text on the call-to-action button, describe to the visitor what action they will take by submitting the form. Examples include “Shop Now,” “Learn More,” Sign Up,” “Book Now,” and “Complete Survey.”

Customizing your call-to-action is simple, but powerful. Here’s how you do it!

1. Once your form fields are complete, click on the button’s section to highlight it.

 

 

2. Look at your top bar, right above your form. You will see the button “Submit Text.”

 

 

3. Click the “Submit Text” button, and a text box will appear. Type whatever call-to-action you’d like in the box, then press “OK.”

 

 

4. Your form now features your custom call-to-action!

 

 

As always, you can always use the Form Designer to customize the look and feel of your form for optimal impact.

 

 

Leeyen is the Vice President of Marketing at JotForm. An avid writer, she has contributed to sites including Entrepreneur and Social Media Today. A Bostonian and University of Miami alum, she loves traveling, trying new foods, and drawing & crafting. You can reach Leeyen through her contact form.

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