Your website has one job: To turn visitors into customers.
But even the best products can be difficult to sell if your website lacks the right tools to build trust, create urgency, or streamline purchases.
Enter Jotform Website Widgets — a new way to embed powerful, customizable features into your website without any coding. Think product reviews, promotional banners, popups, dynamic media displays, product recommendations, and other sales-focused tools designed specifically to convert more visitors into customers.
Whether you run an online store, sell digital products, or promote services, Jotform Website Widgets can help create an experience that grabs attention, removes hesitation, and gives visitors one more reason to hit “Buy.”
With a growing library of e-commerce widgets, there’s no shortage of ways to level up your storefront. Below, I’ve highlighted a few of my favorite widgets that our users are already loving.
Promote offers with Announcement Bars and Banners
Visitors shouldn’t have to comb through your website to find your latest promotion.
The Announcement Bar and Banner widgets let you highlight important messages across your site, including limited-time discounts, new product launches, and exclusive offers. Choose from a variety of ready-to-use styles to jumpstart your design, then customize them with countdown timers, call-to-action buttons, coupon codes, and more to fit your campaign.
By keeping your highest-value offers front and center, these widgets help ensure every visitor sees them before they leave your site.
Capture more sales with popups
Popup widgets provide yet another opportunity to convert shoppers before they leave your website. You can promote discount codes, announce special offers, encourage newsletter signups, or highlight bestselling products at exactly the right moment.
Our popup widgets are fully customizable, so you can tailor the frequency, trigger, and messaging to best encourage visitors to take the next step.
Showcase products with rich media
Make it easier for shoppers to discover their next purchase with interactive product catalogs, product cards, and personalized recommendations. Display products from a Shopify feed, CSV file, or manual list, complete with images, prices, descriptions, and call-to-action buttons that send visitors directly to your product pages.
Recommendation cards can even disappear after a click or close for the current session, keeping the experience helpful and engaging instead of repetitive.
Fashion retailers can showcase lookbooks. Course creators can preview lessons. Real estate agencies can highlight properties and tours. The use cases are practically endless.
Gamify promotions with interactive rewards
Who doesn’t love winning an exclusive deal? Jotform’s Spinning Wheel and Scratch Card widgets transform ordinary promotions into interactive experiences that draw shoppers in.
Offer discounts, free shipping, loyalty rewards, or exclusive promo codes through fun spin-to-win and scratch-off campaigns that build excitement and encourage more purchases. You can customize prize odds, collect visitor emails before revealing rewards, and let winners copy their promo code with a single click.
Display your campaign as a popup, floating widget, or embedded section on any page.
Build trust with customer reviews
Trust signals remain one of the most effective ways to increase online sales. Instead of making visitors leave your site to verify your credibility, you can display authentic customer feedback exactly where purchase decisions are being made.
Jotform’s review widgets make it easy to showcase your reputation by embedding reviews from platforms like Google, Trustpilot, Yelp, Airbnb, Facebook, and more directly on your website.
Start building buyer confidence today
Jotform Website Widgets make it easy to create high-converting website experiences without coding or expensive software. And with more than 12,500 widgets already created, it’s clear that Jotform users are already putting them to work.
Jotform Website Widgets give you the tools to create a website that doesn’t just look better — it sells better.
We can’t wait to see how you use them to engage more visitors and drive more conversions.
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