8 best Userflow alternatives for customer onboarding

Userflow is popular onboarding software that focuses on getting customers to use a product quickly. It’s a great fit for technology and software-as-a-service (SaaS) organizations that want to ensure their customers feel comfortable using their products. Organizations can create in-app tours, surveys, checklists, and more — all without needing to code. 

However, if you’re in a different industry or want more than just onboarding functionality and features, Userflow may not be the best choice for you. Luckily, there are plenty of Userflow alternatives to choose from. 

1. Jotform

Jotform is a great Userflow alternative, especially if you want to create customized experiences for your users. 

With one of Jotform’s customer onboarding forms, you can collect important information about who your users are, what kind of experience they have with your product, and what goals they’re trying to achieve. Using this information, your organization can create personalized onboarding journeys that provide different customer segments with information tailored to their needs.

2. Appcues

Appcues offers automated and personalized onboarding for customers through product tours, in-app announcements, and surveys. 

You can guide users to value quickly with custom onboarding journeys tailored to each audience segment. In addition, Appcues offers organizations ways to collect Net Promoter Scores® (NPS®) and qualitative data from customers to inform product decisions and improve the overall user experience.


3. UserGuiding

UserGuiding is a code-free way for organizations to create interactive user guides for customer onboarding. A strong Userflow alternative, this software enables you to create in-app product tours so your customers have the guidance they need at their fingertips. 

Checklists and in-app messaging are also valuable features that support the onboarding experience, while customer feedback tools enable organizations to understand customer sentiment and satisfaction.


4. Interaction Studio (formerly Evergage)

Interaction Studio, a Salesforce product, helps businesses track and analyze customer behavior across multiple engagements and channels. 

“This is beneficial to your business because you can track customer behavior on your website and e-commerce page,” notes Kevin Miller, cofounder and CEO of GR0, a digital marketing agency. “Much like a social media algorithm, your business can provide a customer with a unique user experience to increase the level of engagement throughout their time on your site.”  

During the onboarding process, Interaction Studio can help you figure out which elements are resonating with your customers and which ones need work.

Interaction Studio
Interaction Studio

5. Whatfix

The goal of Whatfix is to help customers make the best use of your software. With contextual and personalized onboarding journeys, users can see helpful information they need, when they need it, within the app. No coding is required, so anyone on the team can create onboarding content. 

Organizations can improve retention with analytics data from Whatfix to better understand how customers use the software and onboarding materials and where they require additional support.


6. Intercom

Intercom is a comprehensive, conversational relationship platform that organizations can use to support, engage with, and market to their customers. Its onboarding features enable organizations to provide guided experiences that increase adoption. Using interactive tours, customers can effectively learn the product to see its value more quickly and use it to reach their goals. 

Intercom also has a Business Messenger chat tool for customers so they can easily connect with your business to get the support they need.


7. Userpilot

Userpilot is designed to accelerate product growth. You can personalize the onboarding experience based on the user’s audience segment, offering the content each customer needs at every stage of their digital journey. 

Userpilot also has the ability to highlight secondary features within the app using contextual tips and hints. Plus, it has in-product microsurveys that organizations can use to gather specific insights on how customers feel about each aspect of the product.


8. Dubsado

Dubsado is a business management solution that helps cut out busywork. Katie McFarlan, CEO of Dakota Design Company, recommends it, noting that Dubsado goes beyond onboarding to create start-to-finish workflows for projects. It can help businesses build relationships with clients, deploy key time-saving automations, and conduct business operations tasks like scheduling and invoicing.

With so many Userflow alternatives available, you have plenty of customer onboarding software options to choose from. Always begin by understanding what your customers need from you during the onboarding process. That way, you’ll be better able to find a solution that can help you deliver on those needs.


Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

Photo by Sebastian Herrmann on Unsplash

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