What do you consider a form view and does that count if it is embedded on our website?

Yes it counts on embedded forms as well. Basically, a form view is any type of loading your forms(through direct link, or embedded), so if you have embedded your forms in a page where there is a high traffic, that will make the count to increase. 

Please refer to this guide: https://www.jotform.com/help/355-Form-View-Limits-What-is-it-all-about 

You can lift this limit by enabling the JotForm footer if you want to: 

Let us know if you need more help.