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JotForm is a free online form builder which helps you create online forms without writing a single line of code. No sign-up required.

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We believe that if one user has a question, there could be more users who may have the same question. This is why many of our support forum threads are public and available to be searched and viewed. If you’d like help immediately, feel free to search for a similar question, or submit your question or concern.

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    Embedded forms submissions land on Google Analytics as JotForm referral URLs instead of the URLs of the hosting pages

    Asked by targetmais on May 16, 2017 at 10:32 AM

    Hi, I'd like to complain about my forms referrals are coming.

    Recently, some forms comes to my google analytcs with a "jotform referral" instead a google/cpc or google/organic.

    As an agency, we wanted to know where the conversions are from, however this problem make us get confused.


    I didn't find where I can correct it and we really need to know the real referral.

    How can I correct it and why this problem happened with some forms, not all of then?

    Thanks for all support, I appreciate it :)


    I uploaded an image for better explanation

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    JotForm Support

    Answered by AIDAN on May 16, 2017 at 12:04 PM

    Could you please provide us with more information on your use case and the expected result compared to the result you kindly presented, so that we can escalate this properly?

    I would like to confirm my current understanding in that you are embedding a form in a webpage, and you would like to have that hosting page mentioned as the referral in your Google Analytics setup, when a submission occurs. Instead, you are receiving the transitional JotForm submit page as the referral, as that transitional submit page happens between a submission and the redirection to the thank you page. This is resulting in the transitional submit page showing up as the actual referral, instead of the page where the form is embedded.

    Thank you in advance. We are awaiting your reply.

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    Answered by targetmais on May 16, 2017 at 01:46 PM

    For sure! The form which has the problem is on: http://targetmais.com.br/campanhas/inbound-marketing/

    I guess I understanded what you said... And, how can I "remove" this transition page between de submission and the "thank you page"?


    I have discovered the same problem and other form, but i didn't find anything strange on config.

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    JotForm Support

    Answered by BDAVID on May 16, 2017 at 02:33 PM

    So, the referral issue happened only on those two submissions? It could be that those two submissions were done through the form's direct link, and not through the embedded version.  How is it that you are tracking the submissions with Google Analytics? I checked your form and it does not have any of our widgets.

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    Answered by targetmais on May 16, 2017 at 03:13 PM

    I config my forms as I always do, I've never installed any kind of widget or something like that before, and this form (and another one) have the issue.. doesn't make any sense to me.

    All submissions were maked on the embedded version, I'm sure of that!

    I was thinking about the "extra transition page", what about that?

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    JotForm Support

    Answered by AIDAN on May 16, 2017 at 03:31 PM

    I am escalating this so that our developers can shed some light on this, as the transition page is not something we can have control over, through the form builder.

    We will be notified of any progress via this thread.

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    JotForm Support

    Answered by AIDAN on May 16, 2017 at 04:06 PM

    I just wanted to follow up with this suggestion while our developers get to look into this:

    It may be helpful to add the Get Referrer widget to the forms in question, in order to see if they match what your Google Analytics is reporting. Here is the link to the widget: https://widgets.jotform.com/widget/get_referrer

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    Answered by targetmais on May 17, 2017 at 04:25 PM

    I have tested de widget and it still not worked. The referral still came as "jotform/referral".

    Please, I need a fast solution!

    This is a problem which appeared just in some forms, but it's a big problem for us! :(

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    JotForm Support

    Answered by AIDAN on May 17, 2017 at 04:42 PM

    Please note that this got assigned a developer and has a very important priority. Our developers work hard on every single issue, and we will hear back as soon as possible.

    Regarding the widget test, and just out of curiosity, did you mean that the widget also gave you the submit transition as the referral URL, instead of the page that hosts the form, exactly like Google Analytics reported?