What is considered a conversion in the Form Analytics tool?

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    Asked on June 26, 2019 at 01:50 AM

    What is considered a conversion in your form analytics tool? If your form has several pages breaks, is clicking to the next page considered a conversion? It seems in recent results that conversions include visits where no form was submitted which I find odd.

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    Answered on June 26, 2019 at 04:16 AM


    No, the page break has nothing to do with the form analytics. The conversion rate is calculated based on the number of responses vs the form views, so that would be Total Number of Submissions / Total Views in the form.

    Example, if you have 7 submissions, and you have 39 views. The total conversion is 17%.

    7 / 39 = 0.17 (17%). 

    I hope that explains it. Please let us know if you have any further questions regarding form analytics.